Signify Lights Up the Festive Season with Rahul Dravid in a Power-Packed Campaign
Launch of the New TVC ‘Hum Raaton Mein Sooraj Ugaate Hain’ to Promote Philips Lighting Products
Jaipur: Just ahead of the festive season, Signify (Euronext: LIGHT), the global leader in lighting, has unveiled a new television commercial (TVC) featuring Indian cricket legend and their brand ambassador, Rahul Dravid. The campaign celebrates the festive spirit while highlighting Signify’s core values of innovation, leadership, and dedication to bringing brighter and more sustainable lighting solutions to every home.
The campaign, which is centered around the slogan ‘Hum Raaton Mein Sooraj Ugaate Hain’, showcases how Signify’s lighting products not only brighten spaces but also enhance lives. With Rahul Dravid at the helm, the commercial aims to inspire customers to choose innovative lighting solutions that improve everyday experiences and contribute to a sustainable future.
TVC Highlights Signify’s Innovation and Leadership
The high-energy TVC, which is an integral part of Signify’s digital-first marketing strategy, features Rahul Dravid in a range of real-life scenarios, each illuminated by Signify’s state-of-the-art lighting solutions. From lighting up a bustling rooftop party to guiding a young hockey player in a stadium, to making roads brighter and safer at night, Dravid’s presence in the campaign embodies the brand’s core principles of leadership, safety, energy efficiency, and product excellence.
Signify’s TVC emphasizes the company’s commitment to creating a brighter world by enhancing people’s daily lives through innovative and sustainable lighting solutions. An exclusive anthem accompanying the TVC further elevates the campaign, adding energy and resonance to its central themes of leadership and customer-centricity.
Campaign to Air Across Digital and TV Platforms
In line with its digital-first marketing approach, the campaign will be broadcast across social media, television, and top news platforms, reaching customers throughout India. With the festive season approaching, Signify aims to inspire consumers to make informed choices by opting for lighting solutions that not only brighten their homes but also promote sustainability.
Statements from Signify Leadership and Rahul Dravid
Sumit Joshi, CEO & MD – Signify, Greater India, expressed his enthusiasm for the launch, saying:
“At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, added:
“In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces our vision of creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love, and appreciation.”
Rahul Dravid, former captain and coach of the Indian National Cricket Team, expressed his excitement about the partnership:
“I’m honored to be a part of the Signify family. Signify’s commitment to innovation, consumer well-being, and sustainability resonates deeply with me both on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”
Creative Concept by Hashtag Orange
The captivating shots and creative execution of the TVC were conceptualized by Signify’s creative agency, Hashtag Orange. The film portrays Rahul Dravid as a symbol of excellence and leadership, reflecting Signify’s dedication to lighting up not just homes but also the lives of people all over India.
A Bright Future Ahead
The ‘Hum Raaton Mein Sooraj Ugaate Hain’ campaign is a testament to Signify’s ongoing commitment to innovation, leadership, and sustainability. As the festive season approaches, the campaign is set to resonate deeply with consumers across India, inspiring them to choose lighting solutions that not only illuminate spaces but also contribute to a brighter, safer, and more sustainable world.
Link to the TVC:
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