Western Digital Highlights the Importance of Data Backup: Don’t Wait Until It’s Too Late

National Western Digital : We live in a world where digital is our second home. Everything’s stored there – our work, personal files, and our memories. Now, for a moment, sit back and think about what happens when an unexpected event strikes like a device failure, accidental deletion, a natural disaster, or theft? Data loss. And the painful regrets that accompany it.

With the WD My Passport® 6TB HDD, you can take control of your data and protect it before disaster strikes. Designed for reliable and secure storage, it comes with Acronis® True Image™ software, encryption, password protection, and built-in backup software that makes scheduling backups effortless. Don’t leave your data vulnerable – start backing up today!

Many believe data loss is something that happens to others. Unfortunately, this is not the case. According to a 2025 Western Digital survey conducted by Researchscape, 71% of respondents in India have lost their data at least once, even though 64% of Indian respondents backup daily or weekly, showcasing the importance of backup in today’s time.

Despite assuming their data was secure, there are countless stories where people have faced the sudden shock of losing all their data. Here’s what five people have to say about their experiences, and what you can learn from them!

The Content Creator: I was working with a special client. I had all the content I created over a period of one month on one drive. It failed and I lost not just storage but a month’s worth of work. Since there was no back up, I had to redo it from scratch and obviously couldn’t deliver on time. I almost lost the client and spent sleepless nights fixing the situation, but the stress and lost time taught me the hard way – always keep multiple backups.” – Kritesh Taneja, 27, Food influencer   Lesson: Always have at least three copies of your data on two different types of storage such as cloud and external hard disk drive (HDD) or cloud and a network attached storage (NAS). One of these backups should be kept out of the home in a separate location to help safeguard your work in case of a disaster scenario (e.g. fire, flood) and prevent loss of time and effort.

The Parent: “Our old laptop suddenly stopped working and the fear of losing my children’s first step videos felt overwhelming. We had cherished memories right from their birth to their first day of college. Luckily, we had a backup of all our family photos.” – Anuradha Trivedi, 38, Homemaker   Lesson: Sentimental data is priceless. Even for personal files, data should be backed up in three places and stored in two different locations.

The Final Cut: – storage streamlining my workflow: “As I work with a lot of heavy footage involving movie trailers, data transfers and online edits, constant backups are crucial. My external HDD is the beating heartbeat of the entire workflow.” – Rwikjit Roy, 34, Film Editor   Lesson: Reliable storage and regular backups are essential for a smooth workflow. Always invest in high-quality external drives to prevent data loss and workflow disruptions.

Data loss can be frustrating, and the regret of not having a backup can hit hard when it’s too late. This World Backup Day, Western Digital emphasizes the importance of taking control of your data and making backups a habit. Automating backups is a practical way to ensure your files are regularly saved without extra effort.

Choosing a reliable storage companion, like the WD My Passport® 6TB HDD, makes managing, storing, and backing up data easier and more secure. Using a combination of cloud and local storage offers the best protection, ensuring that even if one fails – whether due to technical issues, cyber threats, or a disaster – your important files remain accessible.

Your data is too valuable to risk. Start backing up today!