How Western Digital Can Help Safeguard India’s Small Business Boom from Data Loss

Western Digital is helping India’s small businesses secure critical data as they rapidly expand and drive economic growth. These businesses increasingly rely on digital data—from customer records and financial transactions to supply chain logistics. Whether it’s digitizing, leveraging e-commerce, or using digital payments and cloud solutions, small businesses today are breaking geographical limitations and traditional business models. However, this digital shift also raises the risk of data loss. According to a 2025 Western Digital survey conducted by Researchscape, 63% of respondents globally have experienced data loss due to device failure, accidental deletion, or cyberattacks. In India, this number is even higher, with 71% of respondents reporting data loss.

Cloud backups offer convenience and scalability but relying solely on them can be risky. Internet outages, cyber threats, and service disruptions can make data temporarily or permanently inaccessible. Western Digital recommends the 3-2-1 backup rule—keeping three copies of data on two different types of media, with one kept offsite. This approach ensures redundancy, quick recovery, and protection against cyberattacks, accidental deletions, or hardware failures. For small businesses, integrating multiple storage solutions is crucial.

Cloud storage, popular for its scalability and remote access, is useful for businesses operating across locations, like retail chains needing uniform data synchronization. However, its internet dependency can be a limitation, so combining cloud with local storage solutions like NAS and external hard drives enhances data safety.

NAS offers greater data control, scalability, and compliance with local data protection laws—advantages over cloud-only solutions. Western Digital’s desktop NAS systems, ideal for SMEs, provide independent data management without third-party reliance.

External hard drives, like the WD My Book Duo™ with up to 44TB capacity or the portable WD My Passport® with up to 6TB, offer reliable, hassle-free backup. They protect data from accidental deletions or cloud outages while ensuring easy access. A multi-layered backup strategy—cloud for accessibility, NAS for control, and external HDDs for portability—offers comprehensive protection. Encrypting backups and keeping air-gapped copies disconnected from the internet further reduces cyber threats. As small businesses scale and digitize, safeguarding data with robust backup strategies is vital