Indian PR Fraternity Witnesses Historic Milestone with Launch of Indigenous ‘RISE’ Model
New Delhi — In a significant breakthrough for the Indian communications industry, a homegrown definition and strategic framework for Public Relations (PR) — titled RISE — was officially introduced today, coinciding with its creator’s birthday.
Marking the release of the 183rd blog post on a popular PR knowledge-sharing platform, this launch addresses a long-felt need for an Indian perspective in PR education and practice. For decades, Indian students and professionals have relied primarily on Western models. With the introduction of RISE, this gap is being bridged with a culturally resonant and practical framework.
Redefining Public Relations: A Unique Indian Perspective
The newly proposed definition reimagines Public Relations as:
“The practice of building and nurturing meaningful relationships, fostering trust, and enhancing reputation through LOVE (Listening, Observing, Valuing, Empathizing) and RISE (Reputation, Influence, Sharing, Efforts).”
This holistic approach emphasizes both emotional intelligence (through LOVE) and strategic planning (through RISE), offering a balanced pathway for impactful communications.
LOVE – The Emotional Foundation of PR
- Listening – Attentively understanding stakeholder needs
- Observing – Interpreting cultural and social cues
- Valuing – Recognizing the importance of each voice
- Empathizing – Showing genuine care and emotional connection
RISE – The Strategic Framework for PR
- Reputation – Building a credible public image
- Influence – Strategically shaping perceptions
- Sharing – Spreading messages through collaboration and media
- Efforts – Sustained, measurable execution of PR strategies
The synergy between LOVE and RISE enables professionals to go beyond traditional publicity, focusing instead on trust, engagement, and legacy-building.
The RISE Model in Practice
The RISE model serves as a comprehensive guide for:
- Developing compelling messaging
- Strengthening community relationships
- Leveraging social media and collaborations
- Implementing consistent actions with measurable outcomes
Why This Matters
This is the first PR model conceptualized within India, making it highly relevant to the country’s diverse cultural fabric. It is poised to become a cornerstone for communication strategies in academic institutions, corporates, startups, and nonprofits alike.
Key Benefits of the RISE Model:
- Builds a strong and lasting reputation
- Fosters genuine stakeholder relationships
- Encourages content-driven influence and collaborations
- Enables consistent and results-oriented execution
As the communications landscape continues to evolve, the RISE model empowers PR professionals to lead with purpose, cultural empathy, and strategic clarity.
