Hero MotoCorp Set to Launch Affordable Electric Scooters, Including Vida Z, in July 2025
Hero MotoCorp’s Plan for Affordable New Electric Scooters: Vida Z Coming in 2025
Hero MotoCorp, which has been the world’s largest two-wheeler manufacturer for the last 24 years, is now planning to expand its electric scooter portfolio in the Indian market. The company recently revealed that it will launch two new affordable electric scooters in July 2025, which will intensify competition in the market. The primary goal of these scooters is to increase the acceptance of electric vehicles not only in urban areas but also in rural regions.
Rising Popularity of Electric Two-Wheelers
In recent years, the popularity of electric two-wheelers in India has increased significantly. While electric vehicles were previously considered expensive and technologically underdeveloped, their market is now growing rapidly. In response to this rising demand, companies are focusing on launching more affordable and efficient electric scooters.
Hero MotoCorp had already introduced its Vida range in the Indian market, which includes the Vida V1 and Vida V2 models. However, these models target specific consumer segments, such as urban commuters. Currently, these models lag behind competitors like the TVS iQube, Bajaj Chetak, and Ola S1 in terms of range, but their sales have still seen an uptick. In the fiscal year 2024-25, the Vida range sold 58,503 units, which represents a 195% increase compared to the previous year.
Features of the Upcoming Electric Scooters
Details about Hero’s two new electric scooters set to launch in July 2025 have surfaced. One of these models could be the Vida Z, which was recently spotted during road testing in India. The Vida Z could be an affordable electric scooter specifically designed for customers seeking long-range and better performance in their electric scooters.
The key features of these new scooters could include range, battery capacity, and performance. As for the price, the Vida Z could be priced between ₹74,000 and ₹1,15,000, making it more competitive compared to other scooters in its segment. With this affordable price, the Vida Z could be a great option for Indian consumers, especially those considering electric scooters for their daily commute.
Expansion Plans for Rural Areas
Another important aspect of Hero MotoCorp’s strategy is the plan to introduce its electric vehicle (EV) lineup in rural areas. While the acceptance of EVs in rural India is still low, awareness is gradually increasing. Hero is already well-known in rural areas, and if the company introduces its new affordable electric scooters in these regions, it could not only increase awareness about EVs but also provide a reliable and cost-effective option for consumers.
In rural areas, where petrol and diesel prices are rising, electric scooters could prove to be more economical. The lower charging costs and cheaper maintenance could boost the demand for electric scooters in these regions. Additionally, the company could offer special plans for rural areas, such as easy financing options and local charging infrastructure.
Hero MotoCorp’s Growing Market Position
Hero MotoCorp has already established a strong presence in the Indian market, and with this new EV lineup, the company could further expand its market share. This plan not only offers consumers an affordable and environmentally friendly option but also contributes to the Indian government’s “Green Mobility” initiative.
With the Vida range, Hero made its entry into the electric scooter market, but now the company is ready to bring about broader changes in this segment with new, more affordable options. The arrival of these new scooters could help Hero MotoCorp secure an important position not only in urban areas but also in rural regions.
Conclusion
Hero MotoCorp’s upcoming electric scooter launch is significant not only for the Indian market but also as a major step in promoting the acceptance of electric vehicles across the country. With affordable pricing and excellent range, Hero MotoCorp hopes to strengthen its position in the electric two-wheeler market. The launch of these new electric scooters in July 2025 could prove to be a major boon for Indian consumers who are looking for affordable and sustainable mobility options.
