Swiggy launches ‘99 Store’, single‑saving meal at ₹99 and free Eco‑Saver delivery in 175+ cities

Swiggy 99 Store: Now Enjoy Delicious Meals for Just ₹99, New Service Launched in 175+ Cities

Online food delivery platform Swiggy has launched a new and budget-friendly initiative called the “Swiggy 99 Store.” This store is specially designed for customers who want tasty and affordable food on a tight budget. The aim is to reach people who are looking for cheap and convenient meal options on a daily basis, such as students, working youth, and budget-conscious families.

What is the Swiggy 99 Store?

Swiggy 99 Store is a new food category section available directly within the Swiggy app. Under this store, customers can enjoy a variety of delicious dishes priced at ₹99 or less. These include single-serve meals like biryani, thali, dosa, idli, burgers, rolls, noodles, sandwiches, desserts, and even shakes.

This new feature is based on the idea that affordable food doesn’t have to compromise on quality. Swiggy aims to show that great food options can be available within a limited budget.

In Which Cities Is This Service Available?

Swiggy has launched the 99 Store in over 175 cities across India. These include major metros like Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, and Pune, along with Tier-2 and Tier-3 cities like Meerut, Vadodara, Bhopal, Patna, Ludhiana, Mysore, and Dehradun. The company aims to expand this feature nationwide to make it accessible to more and more people.

How to Use It?

When you open the Swiggy app, you will find a section labeled “99 Store” on the homepage. Clicking on it will display a list of food items priced at ₹99 or less, tailored to your location. You can order any dish from this list just like a regular food order.

What’s Special About Ecosaver Delivery Mode?

Swiggy has also introduced a special delivery mode called Ecosaver for this store. If your order is ₹99 or more and you choose the Ecosaver option, you will get free delivery. This mode works by clubbing multiple orders in the same area, which reduces delivery costs and benefits the user.

The Company’s Vision

According to Swiggy’s Food Marketplace CEO Rohit Kapoor, “₹99 is not just a price point, it’s a promise to our young customers—that good quality food can also be affordable.” He said this initiative was made possible through collaboration with restaurant partners and Swiggy’s delivery fleet to make everyday meals affordable.

Who Will Benefit the Most?

The biggest beneficiaries of Swiggy 99 Store will be students, youth in smaller towns, office-goers, and budget-conscious customers. Those who eat out frequently but are careful about expenses will find this feature particularly useful.

Competition and Consumer Advantage

As competition in the food delivery market intensifies, Swiggy’s move is a welcome relief for consumers. With rivals like Zomato and Blinkit in the race, offering quality food at low prices is a great strategy to attract more users.

Conclusion

The Swiggy 99 Store is not just a smart initiative, but also a move that could redefine trends in the food industry. It proves that online food delivery is no longer limited to premium customers—it now fits the pocket of the common man too. If you’re looking to cut down on your food expenses without compromising on taste, Swiggy’s 99 Store could be the perfect option for you.