Myntra Levels Up Festive Shopping for Raksha Bandhan with over 3 lakh styles
- For the first time, 15+ brands in association with Myntra have launched co-branded Rakhi gift
boxes, with 10 of these collaborations uniquely available on the platform - Rakhi store offers over 3 lakh styles across ethnic wear, footwear, beauty & personal care,
gourmet hampers, accessories, and co-branded gift hampers, and 30,000+ unique Rakhi styles - M-Now, Myntra’s speed delivery offers over 300+ Rakhi styles and 800+ gift options in as little
as 30 minutes
National, 2025: Myntra is set to celebrate Raksha Bandhan with the launch of its dedicated Rakhi store.
The store features over 3 lakh styles from 2500+ brands across ethnic wear, footwear, beauty &
personal care, gourmet hampers, accessories, and co-branded gift hampers, and 30,000+ unique Rakhi
styles. Shoppers can also explore a dedicated ‘Rakhi under ₹999’ selection, offering something for
everyone this Raksha Bandhan.
For the first time, 15+ brands have in association with Myntra have launched co-branded Rakhi gift
boxes, with 10 of these collaborations uniquely available on the platform. The co-branded hampers
include collections from Manyavar, Vastramay, Accesorize London, Ishin, Biba, Tommy Hilfiger,
Rawfruit and Suta, and a premium Andamen x Salvatore Ferragamo gift box blending Indian
craftsmanship with global luxury. The beauty and personal care segment has also been scaled up,
offering 3,000+ festive-ready gifting options, including gifting bundles from premium brands like Forest
Essentials, Jean Paul Gaultier, Clinique, Dyson and more.
Early demand shows ethnic wear continuing to lead, with high traction for women’s kurtas, sarees, and
fusion styles, along with men’s kurta sets and Nehru jackets. Footwear and accessories—especially
juttis, embellished sandals, watches, and handbags—are also witnessing early spikes, as consumers look
to complete their festive ensembles. Beauty and personal care are witnessing heightened traction, with
gift boxes, grooming kits, and fragrances seeing early demand. In addition, the luxury and premium
brand segments are seeing significant interest, particularly in gifting-focused categories like designer
bags, premium watches, and skincare hampers. Some of the most sought-after brands in the Rakhi store
include Giva, Indo Era, Ritu Kumar, House of Pataudi, Under Armour, Nike, adidas, GUESS, Ralph
Lauren, Roberto Cavalli, Forest Essentials, Dyson, Maybelline, among others.
M-Now continues to be a customer favourite for last-minute gifting needs across Bengaluru, Delhi, and
Mumbai with 300+ Rakhi styles and 800+ gift options available for delivery in as little as 30 minutes.
Some of the premium M-Now enabled brands on Myntra’s Rakhi store include Calvin Klein, MANGO,
Hidesign, Ray-Ban, Da Milano, Tommy Hilfiger, among others.
Based on past platform trends during the previous festive seasons, Tier 2 cities and beyond play a major
role in driving the festive momentum. For this festive season, Myntra has deepened regional selection,
is focusing on festive resonant storytelling, and enabling creator-led discovery in local languages. Tools
like Vernacular Search will further help in enabling discovery for customers in the deeper geographies of
the country.
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