Alive Brings Its Experience-Led Lifestyle Platform to Goa, Connecting Locals, Travellers and Creators Like Never Before
Alive, India’s first full-stack platform for curated, unique, and immersive experiences powered by proprietary technology, has launched operations in Goa. The expansion marks Alive’s entry into one of India’s most culturally rich and rapidly evolving lifestyle destinations, reinforcing its mission to make “experiencing” a core part of everyday life, at the same habitual scale as dining out or streaming a show.
Alive’s Goa expansion will introduce 100 curated experiences by the end of 2026 and onboard more than 100 local creators and operators. With Goa attracting 10.41 million tourists in 2024 and 5.45 million visitors in the first half of 2025, demand for offbeat experiences, from kayaking and forest trails to surfing with horses and artisanal workshops, is at an all-time high. Alive’s full-stack model is uniquely positioned to organise and scale this shift toward richer, locally rooted, offbeat and unique experiences for residents and travellers.
Alive is redefining how young, urban India connects, explores, and lives through 135+ handcrafted experiences across adventure, creativity, craft, DIY, art, food, wellness and culture. In under a year, the company has recorded 90x revenue growth, scaled rapidly across cities, and has set its sights on reaching ₹100 crore ARR by March 2027. Backed by ₹6 crore from Powerhouse Ventures and leading angels/operators, Alive is accelerating its national footprint with Goa as its newest market.
Unlike activity aggregators or travel listings, Alive is the country’s first platform that conceptualises, designs, and produces original experiences at scale. Every experience, whether its sunset kayaking, aerial yoga, craft-based experiences, or glamping escapes, is powered by a robust tech engine that manages creator onboarding, inventory, discovery, content workflows, and automated distribution. Alive combines high-touch experience design with high-scale technology to make emotional, immersive experiences accessible every week, not just on vacations.
While the Goa launch strengthens Alive’s consumer-facing footprint, it also deepens the company’s commitment to enabling India’s fast-emerging experience creator economy. By simplifying creation, marketing, discovery, and bookings, Alive helps artists, hosts, adventure operators, wellness practitioners, and micro-entrepreneurs turn passion into sustainable income. Many creators on the platform already earn up to ₹10 lakh per month and Alive’s full-stack model makes it possible for local talent across North and South Goa to launch new formats, scale their offerings, and reach wider audiences.
Alive serves a rapidly growing audience of urban professionals aged 21-45 who seek novelty, authenticity, and connection in a world of rising urban fatigue. More than 90% of its users actively seek experiences that offer meaning, whether through adventure, craft, creativity, nature, culinary discovery, or wellness. Search interest for “things to do” has surged 21% YoY across Indian cities, signalling a generation shifting from material consumption to experiential living. Goa, with its cultural depth and natural diversity, is perfectly positioned for this shift.
Alive is now live in Bengaluru, Hyderabad, and Goa, with plans to be active in 10 major Indian cities and 3-5 leisure destinations by 2026. The platform aims to scale to 500+ experiences and 100,000 paying customers, while continuing to expand partnerships with premium hotels, resorts, adventure parks, culinary collectives, and cultural institutions. In parallel, it plans to partner with hundreds of individual creators and solopreneurs over the next year, scaling this network to over 1,000 creators within the next three years.
Supporting Quote
Vivek Kumar, Founder, Alive
“Our mission is to make discovering and experiencing a core part of Indian urban life. Goa represents everything we believe in from creativity, culture, nature, adventure, to self-expression. By bringing Alive here, we’re not just launching a new city; we’re unlocking a destination filled with possibilities for both consumers and creators. Our tech-first, full-stack model is designed to scale joy, discovery, and connection in ways that Goa uniquely enables.”
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