New Delhi: Threads, the social media platform launched by Meta, has surpassed the milestone of 175 million monthly active users, a year after its debut as an alternative to X (formerly known as Twitter). Launched on July 6 last year, Threads has quickly become a popular microblogging service. Meta CEO Mark Zuckerberg announced that India has emerged as one of the platform’s most active markets. In a blog post published on Thursday, Meta highlighted that Indian users regularly utilize Threads to share their thoughts and opinions on a diverse array of topics. While Meta revealed that Threads has over 175 million monthly active users, it did not disclose the number of users from India or provide country-specific user statistics. Additionally, the platform now features 50 million topic tags, further enhancing user engagement and content discovery.
Indians among most active users on Threads
According to details shared by Meta on Thursday, Indian users are among the most active on Threads. The platform has highlighted popular engagement topics, noting that discussions around films, television, OTT content, and sports receive the most interaction from Indian users. Conversations about celebrities also attract significant attention. Meta observed that Indian users are more likely to tag other accounts in their posts and add video clips compared to users from other countries. Meta also emphasized the widespread enthusiasm for cricket in India, which is prominently reflected on Threads. This includes discussions around national and international matches, such as the IPL, T20 Cricket World Cup, and Women’s Premier League 2024. Form Content creators from India are also exploring Threads, Meta claimed. “We’ve seen creators using Threads to post about a different interest area or niche,” its post said, pointing out that fashion, memes, and diary entry format of content is becoming popular on Threads from India.
Threads marks one-year anniversary
Meta CEO Mark Zuckerberg launched Threads on July 6 last year and the platform was designed as a microblogging service, much like its competitor X, currently owned by Elon Musk. Zuckerberg had tied Threads to Instagram at launch, given that the latter reportedly has an estimated 2.4 billion active users. This helped the app gain a large number of users when it was launched.
According to data on Google Play as of Thursday, Threads has been downloaded over 100 million times on Android devices. The app has a of 4.2-star rating (out of five stars), based on more than 500,000 reviews. The company has also been rolling out new features on a regular basis. In May, the platform was updated with multi-column feeds on the desktop version of Threads. Threads is also testing an automatic archiving feature for posts to help users hide previous posts.
