Boult Expands Mustang Partnership with New Audio Lineup, Driving Market Expansion & Revenue Growth
India, 22th February, 2025: Boult Audio continues its collaboration with Ford Mustang, introducing a new range of high-performance audio products. This latest launch builds on the success of their previous partnership, reinforcing Boult’s position in India’s fast-growing smart audio market and its commitment to bringing cutting-edge technology to consumers.
The Boult x Mustang Collection—Mustang Q, Mustang Dyno, and Mustang Torq (in two new colours)—is available at www.boultaudio.com, as well as Amazon & Flipkart. Pricing starts at Rs.1299, with exclusive launch offers on the website.
Boult’s collaboration with Mustang has significantly strengthened its position in the market, driving both brand recognition and business growth. Since the first launch in June 2024, Boult TWS saw a 55% YoY growth in Q3 and 36% in Q4, reflecting the strong demand for aspirational, high-performance audio products. Additionally, this partnership has fueled a ~10% market share increase in the ₹1500-₹2000 TWS segment, solidifying Boult’s leadership in this competitive space. By combining cutting-edge technology with bold design, Boult continues to attract Gen Z and aspirational buyers looking for feature-rich wearables.
“India’s audio wearables market is expanding rapidly, and demand for aspirational, high-quality TWS products remains strong. At BOULT, we see this as an opportunity to lead with innovation and deliver unmatched audio experiences. Our expanded Mustang partnership strengthens our portfolio and keeps us at the forefront of the TWS revolution. Since 90% of our engagement is digital, we ensure that when people search for Boult, this launch dominates. The Mustang Q, Dyno, and Torq mark a milestone in our journey for sustainable growth in India’s competitive audio market.” said Varun Gupta, Co-Founder and CEO at BOULT.
This groundbreaking lineup features three high-performance models—Mustang Q, Mustang Dyno, and Mustang Torq—crafted to deliver adrenaline-fueled sound, bold design, and peak performance.
1. Mustang Q – Power Meets Comfort
Designed for audiophiles who demand more, the Mustang Q over-ear headphones feature 40mm Bass Boosted Drivers and BoomX™ Technology for deep bass and crystal-clear audio. With an industry-leading 70-hour battery life, 4 EQ modes, users can customize their experience. Memory foam earcups ensure all-day comfort and durability.
2. Mustang Dyno – High-Performance Sound Machine
The Mustang Dyno packs 13mm drivers with BoomX™ Technology, delivering immersive bass with extreme clarity. With the first-of-its-kind Boult AMP App, users can personalize their sound experience, tune EQ settings, and control custom gestures.
3. Mustang Torq – A Bold Icon Reimagined
The fan-favorite Mustang Torq returns in two bold new colors—Silver and Yellow. Featuring 13mm drivers, BoomX™ Technology, and ZEN™ Quad Mic ENC for crystal-clear calls, the Torq also includes Blink & Pair™ Bluetooth 5.4 for seamless connectivity.
All variants support Lightning Boult™ Fast Charging, with just 10 minutes of charging providing upto 10 hours of playtime. Additionally, the Q offers an industry-defining 70 hours of battery life, with the Torq and Dyno variants offering 60 hours each. Each model features Combat™ Gaming Mode, with ultra-low latency (45ms) for an optimized gaming experience, ensuring a lag-free connection. With dual device connectivity across each model, users can effortlessly switch between two devices, for smooth multitasking.
With strong year-on-year growth and an expanding market share, Boult is focused on scaling its product portfolio, strengthening retail presence, and enhancing user experience. The Mustang collaboration is part of this strategy, combining performance-driven design with advanced audio engineering to meet the growing demand for high-quality, feature-rich audio devices.
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