Tata Curvv Launches at ₹9.99 Lakh: A Strong Rival to Hyundai Creta & Kia Seltos
In Brief:
New Delhi: Tata Motors has unveiled the Curvv mid-size SUV, starting at an introductory price of Rs 9.99 lakh (ex-showroom). This new SUV enters the competitive mid-size segment, taking on rivals like the Hyundai Creta, Maruti Suzuki Grand Vitara, and Kia Seltos.
Tata Curvv Engine Options
The Tata Curvv is built on the Adaptive Tech Forward Lifestyle (ATLAS) architecture and offers three engine choices:
- 1.2-litre Revotron Turbo Petrol: 120PS and 170Nm
- 1.2-litre Hyperion GDI: 125PS and 225Nm
- 1.5-litre Kryojet Diesel: 118PS and 260Nm
Each engine comes with 6-speed manual and 7-speed dual-clutch automatic (DCA) options. Automatic variants are priced as follows:
- Revotron Turbo Petrol: Rs 12.49 lakh
- Hyperion GDI: Rs 16.49 lakh
- Kryojet Diesel: Rs 13.99 lakh
The Tata Curvv is being offered in four variants/personas — Accomplished, Creative, Pure and Smart. Below are the variant-wise Tata Curvv prices (ex-showroom, introductory).
Revotron Turbo Petrol MT
- Smart – Rs 9.99 lakh
- Pure+ – Rs 10.99 lakh
- Creative – Rs 12.19 lakh
- Creative S – Rs 12.69 lakh
- Creative+ S – Rs 13.69 lakh
- Accomplished S – Rs 14.69 lakh
Hyperion GDi MT
- Creative S – Rs 13.99 lakh
- Creative+ S – Rs 14.99 lakh
- Accomplished S – Rs 15.99 lakh
- Accomplished+ A – Rs 17.49 lakh
Kryojet Diesel MT
- Smart – Rs 11.49 lakh
- Pure+ – Rs 12.49 lakh
- Creative – Rs 13.69 lakh
- Creative S – Rs 14.19 lakh
- Creative+ S – Rs 15.19 lakh
- Accomplished S – Rs 16.19 lakh
- Accomplished+ A – Rs 17.69 lakh
Note that these introductory prices are valid for bookings until October 31, 2024.
Tata Curvv Design and Features
The Tata Curvv stands out with its coupe SUV design and comes in six colors: Gold Essence, Flame Red, Pristine White, Pure Grey, Daytona Grey, and Opera Blue.
Exterior Features:
- Bi-function full LED headlamps with DRLs
- LED front fog lamps with cornering function
- Connected LED taillamps and sequential turn indicators
- 18-inch alloy wheels
- Gesture-controlled powered tailgate
Interior Features:
- Ventilated front seats
- Six-way powered driver seat
- Fully automatic climate control
- 12.3-inch Harman touchscreen infotainment
- Wireless Android Auto and Apple CarPlay
- 10.25-inch digital instrument cluster
- Touch-based HVAC controls
- Air purifier with AQI display
- Nine-speaker JBL sound system
Tata Curvv Safety and ADAS
Safety is a priority with six airbags, electronic stability program, electronic parking brake, hill hold and descent control, and a 360-degree camera system. The Tata Curvv also features Level 2 ADAS with 20 functionalities, enhancing driving safety and convenience.
The Tata Curvv EV was previously launched in August 2024, and now the ICE version completes the Curvv lineup.
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