Amazon India Slashes Selling Fees by Up to 12% Ahead of Festive Season

New Delhi: Amazon India has announced a significant reduction in selling fees, offering up to a 12% decrease across multiple product categories on its marketplace. This strategic move comes just ahead of the festive season, a time when sales typically surge, providing a timely boost for sellers on the platform.

The fee reduction, set to take effect from September 9, 2024, is designed to empower sellers by enabling them to expand their product portfolios and capitalize on the increased demand during the festive period. By lowering the cost of selling on Amazon India, the company aims to enhance the profitability of its sellers while also expanding the variety of products available to customers.

In a statement, Amazon India emphasized the broad scope of the fee reductions, which range from 3% to 12% across various product categories. This initiative is expected to have a substantial impact on the marketplace, encouraging sellers to list more items and, in turn, offering consumers a wider selection of products during the festive season.

The company’s decision to lower fees is likely a response to the competitive e-commerce landscape in India, where platforms are vying to attract more sellers and provide better deals for customers. With the festive season being a critical time for retail, Amazon India’s move is poised to attract more sellers and drive growth on the platform.

Overall, this reduction in selling fees aligns with Amazon India’s broader strategy of fostering a vibrant and diverse marketplace, benefiting both sellers and buyers as the festive season approaches.

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