BATH AND BODY WORKS OPENS ITS FIRST STORE IN UDAIPUR

Jaipur: Bath & Body Works opens its first store in Udaipur at Nexus Celebration Mall, introduced to India by the Apparel Group in 2018. The store in Udaipur covers 669 sq. ft. and offers a wide range of exclusive fragrances for personal care and home.

Bath & Body Works has expanded its offline presence in India with 36 stores in 20 cities, including major ones like New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, and Chandigarh. In 2019, they launched their e-commerce platform to reach Tier 2 & Tier 3 cities. To adapt to the growing e-commerce trend in India, they’ve partnered with online retailers like Nykaa, Myntra, and Amazon to extend their reach.

Bath & Body Works, renowned for its wide array of fragrances and products designed for women and the home, is now stepping into the world of men’s grooming with unmatched creativity and expertise.

Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd said, “We are excited to announce our first-ever store opening in Udaipur atNexus Celebration Mall.  Our goal is to provide shoppers with an immersive brand experience as we emphasize the expansion of our omni-channel presence and the growth of our offline retail network. We are not only reaching a broader customer base but also establishing a new benchmark within the personal care industry.”

At Bath & Body Works, customers can experience luxurious fragrances, body lotions, body scrubs and much more to discover their favorites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrance collections to suit every personality and occasion.