Coca-Cola India Brews Innovation with ‘Honest Tea’ Debut
New Delhi: Quenching the thirst for variety, Coca-Cola India is venturing into the ready-to-drink tea space with the unveiling of ‘Honest Tea’. This refreshing addition to their range of beverages has been created under the wing of Honest, a subsidiary of The Coca-Cola Company.
Sourcing organic green tea from the Makaibari Tea Estate of Lakshmi Tea Company Pvt Ltd in Kolkata, Coca-Cola India sealed the deal through an MoU at the Bengal Global Business Summit.
With an aim to meet the growing preferences of consumers, the senior executive of Coca-Cola India and South-West Asia highlighted the brand’s commitment to providing diverse beverage options. Iced green tea will make a splash in two exotic variations – lemon-basil and mango.
This strategic move by Coca-Cola marks its entry into the thriving ready-to-drink tea market, in line with the contemporary demand for convenient and diverse beverage options. With ‘Honest Tea’, Coca-Cola India is not just introducing a beverage; It’s serving up a sip of novelty to those who want a delightful departure from the ordinary.
