Cricket icon MS Dhoni associates with State Bank of India
In a significant move, India’s largest bank, State Bank of India (SBI) has appointed cricket legend Mahendra Singh Dhoni as its official brand ambassador. Dhoni will play a key role in the marketing and promotional campaigns of SBI.
Dhoni’s unmatched ability to remain calm under pressure, coupled with his sharp decision-making skills, makes him the right choice to connect with SBI’s customers and stakeholders across the country. This partnership underlines the Bank’s commitment to building stronger relationships with its customers by embracing values such as trust and leadership.
SBI Chairman Dinesh Khara highlighted that Dhoni’s association with SBI as a satisfied customer is in perfect sync with the ethos of the bank. Through this collaboration, SBI aims to reaffirm its dedication to serve the nation with trust, integrity and unwavering commitment.
Dhoni, the cricket superstar with many accolades, has been the face of other famous brands in the past as well. He is celebrated for leading the Indian cricket team to victory in the 2011 Men’s Cricket World Cup, 2007 T20 World Cup and the inaugural Championship Trophy in 2013.
This exciting partnership brings together one of India’s most iconic cricketers with its largest bank, promising a winning combination for customers and cricket lovers..
