Cricket Star Shubman Gill Joins Team Oakley to Rewrite the Rules of Sport Style and Eyewear
A partnership built on culture, community, and innovation marks the Indian star’s first-ever eyewear brand association.
India, May 23, 2025: Oakley announced Star Indian cricketer Shubman Gill as its next brand ambassador and face of the “Artifacts from the future” campaign in India.
Shubman Gill has rapidly made a name for himself as one of the most promising young talents in world cricket. With his impressive consistency, elegant stroke play, and exceptional composure under pressure, Gill has captivated fans across the globe and established himself as a rising star in all formats of the game. His remarkable journey and achievements have made him a source of inspiration for India’s youth, showcasing the power of determination and excellence.
Expressing his enthusiasm for the partnership, Shubman Gill shared, “I’m very excited to join Oakley, a brand that stands for performance, progression and passion – values that resonate strongly with mine. Oakley has been an integral part of my cricketing journey every time I took to the field. The innovative lens and frames technologies in every Oakley help enhance performance, and I love how unapologetically stylish they are!”
Shubman Gill is a game-changer, redefining excellence in every sphere. Known for his leadership and impact on Indian cricket, his unique style aligns perfectly with Oakley’s bold, innovative spirit. Together, they fuse sport and culture, inspiring a new generation to embrace their true selves and push beyond limits.
On this association, Sahil Jandial, Senior Brand Business Manager at Oakley, said, — “Oakley is firmly rooted in sports, and is one with the culture and community of athletes pushing the boundaries of performance. Shubman, with his relentless pursuit for perfection and progression, is a great embodiment of the Oakley spirit. I am confident this partnership will inspire millions to stay the course till they become the best version of themselves…. And onwards from there!”
As part of Team Oakley, Shubman is joining an elite roster of world-class athletes in the Oakley-verse, alongside stars like Kylian Mbappe, Damian Lillard, Patrick Mahomes II: incredible forces in culture and sport, who are breaking new ground on their own terms.
Marking a progression from the past and writing a new chapter towards the future, Gill’s unique vision aligns with Oakley’s ethos of innovation and of blending performance with style.
Fifty years into the legacy of transforming innovation into cultural icons, Oakley® is writing a new chapter. Introducing Artifacts From The Future—a new era of inventions designed for tomorrow, delivered today and born from an influence that transcends the game, echoes through culture, and accelerates what’s next.
From Sub Zero to Eye Jacket, From Mars to Medusa, Oakley’s designs have reshaped the world—from the winner’s podium to the runway, to the main stage, and beyond. Artifacts from the Future are designed for 2075 and delivered to 2025, all within the signature language that has defined Oakley for five decades. Seen on some of the most influential cultural figures of our time, Plantaris is a high-wrap piece of future-facing art created to become an artifact in years to come. The collection is rounded out with additional high-wrap eyewear, including Lateralis, a heritage-inspired, future-ready silhouette, and Masseter, a new-school minimalist design that takes inspiration from ’90s and early ’00s Oakley® inventions.
Fifty years of groundbreaking innovation have brought Oakley to this moment. Now, step into the next chapter, with Artifacts From The Future launching in May.
