Kareena Kapoor Khan has been appointed as the Brand Ambassador for MyTrident, the foremost home furnishing brand in India.

New Delhi: During the unveiling of its Fall-Winter ’23 collection at Andaz, Aerocity, New Delhi, Kareena Kapoor Khan was revealed as the brand ambassador for My Trident, which is the leading home furnishing brand under the Trident Group. The rapidly expanding retail and online brand, MyTrident, extended a warm embrace to the renowned celebrity, aligning with its mission to bring affordable luxury to households across India.

Kareena Kapoor Khan will play a pivotal role in bringing the vision of  ‘Ghar Ghar mein MyTrident’ as well as in expanding their presence to over 10,000 retail locations nationwide. Having commenced its Indian journey in 2014, MyTrident has emerged as a prominent name in the domestic home furnishing sector, catering to both households and the HORECA industry. This achievement has been facilitated by a twofold increase in sales points, the introduction of new product categories, and the expansion of their product range to align with changing consumer preferences. Currently, the company has a retail network of 3,500+ retail touchpoints, including 50 exclusive stores across India. The brand aims to surpass a revenue of INR 1,000 crores by the fiscal year 2025-26.

While addressing the media at the event, Kareena Kapoor Khan said, “I’m thrilled to be linked  with MyTrident. She highlighted the brand’s reputation for offering wide range of home furnishing collections, their innovative designs and premium finish  that resonate with individual identity, creating an ideal ambiance for any living area.”

“We are extremely enthusiastic and delighted to introduce Kareena Kapoor Khan to the MyTrident community. She embodies a remarkable combination of elegance, skill, and approachability that renders her a perfect representation of our brand. Her principles align harmoniously with our commitment to curating living environments that are not just elegant, but also inviting and cozy. As we persist in our pursuit of exceptional quality and originality in our offerings, we firmly believe that Kareena’s impact will further enrich our brand’s message of delivering meaningful value to our customers.” said Dr. Rajinder Gupta, Chairman- Trident Group.