Kaun Banega Crorepati dials Xiaomi India.

Bangalore: Xiaomi India, the country’s most trusted Smartphone X AIoT brand has joined hands with one of India’s most iconic television shows – Kaun Banega Crorepati, which airs on Sony Entertainment Television. Through the integration of advanced technology that elevates the show’s technological aspect, this partnership will introduce an innovative approach for contestants to utilize the “Video Call a Friend” lifeline.

In the latest edition of Kaun Banega Crorepati, the ‘Video Call a Friend’ option will be enabled using Xiaomi’s 5G devices, including the recently launched Redmi 12 5G. Hosted by the iconic Amitabh Bachchan, Kaun Banega Crorepati has stood as a cultural sensation from its very beginning, captivating viewers with its fusion of education and amusement. This endeavor harmoniously corresponds with Xiaomi’s track record of  for pushing the boundaries of technology to enhance everyday lives.

Commenting on the partnership, Mr. Anuj Sharma, Chief Marketing Officer at Xiaomi India stated, “Kaun Banega Crorepati has been an integral part of Indian households for years. Like the show, Xiaomi India has been touching millions of hearts in its 9 years of journey in India. Both are rooted in authenticity and dedicated to connecting with the masses. Through this collaboration, we are delighted to introduce a fresh dimension to the ‘Video Call a Friend’ lifeline through our 5G technology.”

Prateik Das, Head- Marketing Partnership & Alliance, Xiaomi India said, “A robust partnership is the driving force behind a brand’s progress and ingenuity. This partnership exemplifies the power of collaboration that resonates deeply with audiences, creating an impact that goes beyond boundaries.”

Vaishali Sharma, Head – Marketing & Communications, SET, Sony SAB and Sony MAX Movies Cluster said, “Kaun Banega Crorepati is one of the most loved formats in the reality TV shows segment. Demonstrating the power of knowledge and mirroring the spirit of change in the country, this season will see the introduction of a host of fresh elements that make the gameplay more intriguing. In this updated and upgraded version, the 5G technology of Xiaomi smartphones will play a pivotal role in enhancing the critical ‘Video Call a Friend’ lifeline experience for our contestants.”