Salesforce Launches Public Sector Division in India to Enhance Government Services
New Delhi: Salesforce (NYSE: CRM), the leading CRM provider, has announced the launch of its Public Sector division in India, aimed at empowering government agencies and public sector organizations to enhance citizen experiences through Salesforce technology.
Salesforce’s Public Sector Solutions are tailored to help government agencies deliver services more efficiently with out-of-the-box apps designed for digital service delivery. Built on the Salesforce Einstein 1 Platform, these solutions offer future-proof IT investments with citizen developer tools, AI, and automation, enhancing service agility and digital transformation. Recently, Salesforce introduced Public Sector Einstein 1 for Service, featuring CRM, trusted AI, and data capabilities to help automate administrative tasks and provide faster service to citizens.
The solutions are hosted on Hyperforce, Salesforce’s next-generation public cloud infrastructure. This architecture ensures data residency, control, and security, leveraging a security-first culture and Zero Trust principles with enhanced privacy standards. Salesforce’s offerings aim to help government agencies and public sector organizations in India succeed at scale.
Tools like Tableau and Einstein Analytics provide advanced data visualization and AI-powered analytics, while MuleSoft’s integration solutions facilitate easy integration of Salesforce with any cloud or on-premises system. Slack enhances productivity with AI-powered summaries and data-triggered workflows. Additionally, Salesforce’s low-code platform allows for custom application creation to meet unique needs, and the AppExchange offers pre-built apps specifically designed for government use.
Comments on the Initiative
Arundhati Bhattacharya, CEO & Chairperson of Salesforce India, stated, “Our focus on the public sector comes at a time when cloud technology is fundamental to digital transformation efforts, driving innovation and propelling India towards a $1 trillion digital economy by 2030. AI, machine learning, and application development based on trust will significantly boost citizen experiences.”
Arun Kumar Parameswaran, Managing Director of Sales & Distribution at Salesforce India, added, “Citizens today expect faster, tailored services across every platform. Building a 360-degree view of citizens to deliver services based on a unified data platform, with trust at its core and deep industry expertise, will unlock tremendous potential for government organizations. Generative AI could unlock a $1.75 trillion productivity opportunity annually across various government functions. Salesforce’s collaboration with government entities can significantly shape and redefine the experiences of Indian citizens. I am excited to be part of this critical milestone for Salesforce in India and to elevate it to new heights, modernizing experiences and delivering unmatched value to the public sector.”
Salesforce India has recently expanded its flagship Centre of Excellence (CoE) in Hyderabad, reinforcing the region as a leading talent, knowledge, and innovation hub for the company. Currently, Salesforce employs over 11,000 people in India across Hyderabad, Bengaluru, Mumbai, Gurugram, Pune, and Jaipur. The company supports public sector organizations globally in modernizing government service, transforming digital service delivery, achieving faster time to value, and improving mission success with AI-driven solutions, all within a trusted cloud environment.
India remains a high-growth market for Salesforce, with leading businesses across various sectors including financial services, manufacturing, retail, healthcare, and education adopting Salesforce to enhance productivity, drive efficiency, and revolutionize customer interactions. Salesforce’s growth in India is supported by a robust ecosystem of strategic partners, startups, over two million Salesforce developers, and a significant user base of Trailhead, the company’s free online learning platform, second only to the United States.
This vibrant community is driving the development of new Salesforce solutions and opportunities within the region.
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