Rajnigandha enhances cricket excitement with an AI-powered campaign

Jaipur: Rajnigandha has launched an engaging campaign #rajnigandhamasterstroke, keeping art and cricket at its core. The campaign is available on the official portal, Masterstroke.rajnigandha.com while being promoted on various consumer engagement channels. Mindshare collaboratively develops the campaign in close partnership with Rajnigandha.

Rajnigandha Masterstroke is a unique campaign celebrating cricket and art by harnessing the power of Artificial Intelligence. It encourages fans to express their support for India’s cricket team and connect with the spirit of the game. Through Generative AI technology, fans can create unique expressions and share them using #rajnigandhamasterstroke, contributing to the cricket excitement.

At the launch of the Rajnigandha Masterstroke campaign, Sushaant, General Manager Marketing, Mouth Freshener Division said, “We are excited to unveil our new-age AI-powered campaign #rajnigandhamasterstroke, under ‘Rajnigandha Brand.’ We believe in the power of creativity and technology. This campaign brings cricket enthusiasts closer to the game they love. Our goal is to provide fans a platform to creatively express their unwavering passion and foster a strong sense of support and community.”

Amin Lakhani, CEO – Mindshare, South Asia said, “We’re excited to partner with Rajnigandha on the #rajnigandhamasterstroke campaign, merging technology, art, and cricket. This initiative is a testament to our belief in technology’s power to enhance creativity. We’re proud to lead the way in this innovative intersection of sports and AI. This campaign isn’t just about cricket; it’s a digital canvas uniting fan nationwide. The intent is to celebrate the game’s spirit and creativity, as we collectively paint our nation with our love for cricket.”

Participants are encouraged to share their cricket-themed creations on social media using the hashtag #rajnigandhamasterstroke and tagging @rajnigandha_pm, fostering a sense of community among art and cricket enthusiasts. Exciting prizes, including smartphones and smartwatches, will be awarded to artworks with the highest engagement, appreciating the passionate support for the national team.