Visit Dubai and Real Madrid announce a significant global partnership to support Dubai’s growth plans over the next decade.

Jaipur: Visit Dubai and Real Madrid Club de Fútbol, two leading brands with joint values, ambitions and a dedication to excellence and innovation, have kicked-off a landmark collaboration. The multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans. The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions, and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda – D33.

Dubai aims to solidify its status as a global city by partnering with Real Madrid, one of the world’s premier clubs. Starting this October, the collaboration includes both the men’s and women’s football teams, offering top-notch experiences at Santiago Bernabéu, bridging Dubai’s ambitions with sports entertainment.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalised the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.

Emilio Butragueño, Director of Institutional Relations of Real Madrid, commented: “We are very proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner.  Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world.”

 Issam Kazim, CEO of DCTCM, commented: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”

Dubai’s strong public-private relations drive its success. The new partnership with Real Madrid, supported by Emirates since 2011, aligns with the upcoming Real Madrid theme-park at Dubai Parks and Resorts, enhancing the city’s diverse offerings. The park, which will be the world’s first Real Madrid theme-park, will feature a number of Real Madrid-related attractions, such as a museum, amusement rides and football skill games, as well as food and beverage outlets, and retail spaces selling official Real Madrid products.