Bollywood superstar Ranveer Singh is now the brand ambassador for Flair Writing Industries Limited, promoting their latest campaign, “Bas Flair aur Kuch nahi.”

Jaipur: Flair Writing Industries Limited (FWIL), the largest player in the pens segment in India is proud to introduce its latest brand campaign, ‘Bas Flair Aur Kuch Nahi’ with the charismatic and infectious Bollywood Superstar, Ranveer Singh. This creative and heartfelt campaign is designed to take you on a journey through time, rekindling the warmth and nostalgia associated with the art of writing.

Flair Writing Industries Limited (FWIL) believes that there is a timeless charm to putting pen to paper. The brand has also dropped another TVC ‘Likh Ke Du Kya’ which highlights the unique feature of Flair Writometer, emphasizing its ability to write for a long duration showing Ranveer Singh in his signature high-spirited style as the brand Flair Writometer can write up to 10,000 meters.

Mr. Mohit Rathod – Director, Flair Writing Industries Limited said, “Through these ads, FWILis on a mission to remind people of the emotional power of handwritten words. This campaign will evoke cherished memories associated with writing by hand, from love letters exchanged in school to postcards from family vacations, to transport you to another time, to bring back fond memories, and to connect with your inner storyteller. ‘Bas Flair Aur Kuch Nahi’ is a celebration of the rich history of writing instruments and the personal narratives they hold.”

Bollywood Superstar Ranveer Singh shared,“Flair Writing Industries Limited (FWIL)”is highlighting the celebration of nostalgia, which is a strong sentiment and inviting individuals of all generations to reconnect with the simple pleasure of using a pen. I am extremely happy to be associated with “Flair”, our homegrown writing instrument brand which has touched millions of hearts over the years with its wide range of offerings”.

The TVC captures Ranveer Singh in his signature style, showcasing the innovation, design and quality of Flair pens in various settings, from the boardroom to the classroom, and from the office to the studio.

FWILexports its various product ranges to over 97 countries around the world as of March 31, 2023.It also specializes in the OEM business with clients, including major global brands. A dynamic sales team of 900 sales professionals, 7750+ distributors & over 3,15,000 retailers and wholesalers across India are relentlessly conquering new markets, helping FWILachieve a solid Pan-India presence. Innovative production facilities make Flair Writing Industries Limited (FWIL) a company to have capacity to produces more than 200 Crore pieces annually.

Flair Writing Industries Limited’sextensive product range comprises of Metal Pens, Ball Pens, Gel Pens, Fountain Pens, Roller Pens, and Stationery products such as Correction Pens, Markers, Hi-lighters, Mechanical Pencils & Calculators. The company also has launched creative range of products such as Gel Crayons, Wax Crayons, Plastic Crayons, Water Colour Pens, Oil Pastels, Fineliners, Erasers, Sharpeners, Geometry Boxes, and much more.

Likh ke du kya TVC – https://www.youtube.com/watch?v=Bgojy70hXI0

Bas Flair Aur Kuch Nahi TVC – https://www.youtube.com/watch?v=lCmTZtVQU8U