Citroën expands presence in Southern India with innovative ‘La Maison’ showroom in Puducherry

Puducherry: French automaker Citroën marked an important milestone in its Southern India expansion with the grand opening of its ‘La Maison Citroën’ phygital showroom in Puducherry on December 14, 2023. The prestigious event was attended by the Honorable Chief Minister of Puducherry N. Rangasamy and N.Namasivayam Honorable Home Minister of Puducherry.

This strategic move underlines Citroën’s unwavering commitment to providing enhanced accessibility and enhancing its presence in the dynamic Southern Indian market. ‘La Maison Citroën’ in Puducherry will serve as the hub for the latest offerings, which include the attractive C3 Aircross SUV, the rugged C5 Aircross SUV, the versatile C3 and the eco-friendly e-C3.

The conveniently located phygital showroom is set to streamline the car buying process, making Citroën’s diverse vehicle lineup easily available to the residents of Puducherry. B Gyanprakash, Dealer Principal, La Maison Citroën Puducherry enthused, “We are delighted to bring the La Maison Citroën phygital showroom experience to Puducherry. With the entire Citroën product range and a team of passionate experts, we are committed to delivering a ready-made experience that exceeds expectations.”

Beyond the customer-centric, digital-driven sales approach, the dealership houses L’Atelier Citroën, ensuring a seamless after-sales experience. L’Atelier Citroën, the brand’s after-sales workshop, offers innovative care and maintenance services for Citroën cars in India. This includes services like Virtual Remote Diagnostics, availability of genuine spare parts within 24 hours and a remarkable 180 minute-RSA guarantee.

Citroën’s network now extends to 51 La Maison Citroën phygital showrooms in 46 cities across India, strengthening its 360° Comfort strategy for the region. This strategy includes a range of services aimed at building trust and comfort with consumers, such as attractive finance and leasing services through Citroën Finance and Insurance, and a unique 30-minute guaranteed trade-in facility.

As Citroën continues its heritage since 1919, the brand stands for its courage, innovation and commitment to providing peace of mind and well-being at the core of its customer experience. With a diverse range of models and a global presence in 101 countries, Citroën is bringing excellence to the automotive industry.

For more information about Citroën and its latest offerings, visit Citroën Media’s media site.