Mahendra Singh Dhoni is welcomed by JioMart as a brand ambassador.

Delhi: MS Dhoni, a former Indian cricket captain, has been named JioMart’s brand ambassador as of Friday.

The Indian e-commerce company also rebranded its festive campaign to “JioUtsav, Celebrations of India”. The campaign will go live on October 8

Sandeep Varaganti, CEO, JioMart, said, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60 percent of our overall sales, a sign of gradual growth and a true testament to the fruition of our efforts to democratise digital retail.”

“I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart’s JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on board with JioMart and be a part of the shopping journey of millions of Indians,” Dhoni added.

In reality, Varaganti gave Dhoni a Madhubani painting created by award-winning artist Ambika Devi from Bihar as part of the advertising shot. This shows that JioMart is committed to not just giving customers the finest products and experiences, but also to making it simple for millions of small- and medium-sized businesses  to conduct business.