Mercedes-Benz launches new MAR 20X 3S Facility in Madurai.
Madurai: Mercedes-Benz, India’s leading luxury car manufacturer, has officially opened a renovated MAR 20X showroom in Madurai. This showroom is strategically positioned in the prominent Kappalur Bypass area, which serves as a major automobile hub and offers convenient access to customers from Madurai and nearby regions. The showroom aims to deliver a deluxe and immersive brand encounter by adopting the MAR20X format. This contemporary retail format of Mercedes-Benz is built on four key pillars: Design, Architecture, Customer-centric processes, and Digital enhancements. MAR 20X allows Mercedes-Benz to adapt to changing customer buying behaviors, as online and offline channels increasingly converge, necessitating a seamless “omni-channel” retail experience.
Key Features of Sundaram Motors’ MAR 20X Facility in Madurai:
- Facility Size: The premises cover nearly 30,000 square feet, consisting of an 18,000 square foot built-up area, including a 6,400 square foot showroom and a 9,000 square foot workshop area. This represents a significant increase, being 3.5 times larger than the previous facility.
- Trained Staff: The facility is staffed by more than 35 trained professionals.
- Car Display: It showcases all models of Mercedes-Benz cars.
- Showroom Features:
- Dedicated MAR20X EQ Display
- Stage Car Display with accompanying stage wall
- Series Car Display
- MAR 20X Elements:
- Boutique: An integrated 3S facility with an MB certified and exclusive ‘Know Your Star’ Tech Corner.
- Personalized: Private and semi-private consultation spaces, along with a dedicated Customer Lounge for service customers.
- Dedicated, interactive new car delivery area.
- Designated area for merchandise and collections.
- Premiere Express Prime: Customers have access to ‘Premiere Express Prime’ service, a unique offering with a quick turnaround time of 3 hours.
The facility in Madurai was officially opened with the presence of Mr. Shekhar Bhide, Vice-President of Customer Services & Corporate Affairs, and Mr. Sharath Vijayaraghavan, Executive Director of Sundaram Motors. Mercedes-Benz now boasts a network of 12 MAR 20X Facilities throughout India, signifying its commitment to enhancing customer experiences across the country. Notably, Tamil Nadu is home to three MAR 20X Facilities, strategically located in Chennai, Coimbatore, and Madurai, reinforcing the brand’s strong presence in the region.
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