realme reclaims its position among the top 3 in the Indian smartphone market.
New Delhi: According to Counterpoint, a renowned market research firm, realme is the Most Reliable Smartphone Service Provider and has achieved a staggering QoQ growth of 51% in the second quarter of 2023. realme has secured the No. 3 position among the top 10 smartphone brands as per IDC’s rankings for Q2 2023. realme’s strategic positioning, significant innovations, and the industry’s emphasis on 5G devices within the INR 10,000-INR 15,000 (~$122-$244) price range collectively propelled the brand back to its coveted third position in the Indian smartphone market despite the overall smartphone market in India witnessing a 3% YoY decline in Q2.
This year, realme has achieved numerous milestones, notably the realme C55 sold over 100,000 units in just 5 hours, 11 Pro Series set a new record by selling over 200,000 devices across all channels during its initial launch. Narzo N53, a best-selling smartphone under the Rs 10,000 segment on Amazon, broke records by selling 100,000 units in an impressive 90 minutes. realme pad 2 achieved 122% more than the previous generation during first sale. This growth can be attributed to a combination of factors, including the brand’s strategic approach in improving inventory and demand, aggressive sales promotions, and the launch of 5G devices at accessible price points.
The brand’s strategic focus on both online and offline channels has allowed it to cater to diverse consumer preferences and ensure seamless access to its products. realme’s robust offline footprint and expansion into the offline channel have greatly contributed to bolstering customer interaction and the growth of its ecosystem.
As the company continues to innovate and expand its product portfolio, realme aims to maintain its growth momentum and further strengthen its position as one of the top smartphone brands in India. As the festive season approaches, Realme is geared up to unveil interesting launches and offers to further entice consumers.
