Freo launches a first-of-its-kind initiative to help Indians understand health insurance before they buy
Patna, June 27, 2025 — June 28 marks Insurance Awareness Day, a timely reminder that while insurance coverage is growing steadily in India, understanding of it is not.
8 out of 10 policyholders have limited or no understanding of key insurance details like benefits, exclusions, and how claims work.
Recognising this massive gap, Freo, India’s leading financial platform, is stepping in with a bold new initiative. After simplifying credit for over 35 million users, Freo is now taking on a new challenge: making health insurance easy to understand for every Indian. Freo recently acquired its corporate agency license from IRDAI and has now launched a full-fledged initiative to make health insurance simple, clear, and stress-free, so people can make smarter choices with confidence.
Millions of Indians still hesitate to buy insurance, not due to affordability, but due to a lack of clarity. Complex language, fear of sales traps, and uncertainty about coverage often push people away.
India’s insurance penetration stands at just 3.7%, far below the global average of 7%. Freo’s research across cities revealed that approximately 96 out of 100 Indians are still uninsured. People avoid insurance because they find it too complex or irrelevant.
Freo has become a trusted name in digital finance by helping over 35 million users across 1,200+ cities and 19,000 pin codes to borrow smartly, spend wisely, and grow their money. With products like instant credit, UPI payments, fixed deposits, and digital gold—all in one app—Freo has been helping people take control of their personal finance. Now, it’s bringing that same clarity to insurance.
Freo’s new platform, learn.freo.money, is designed to break down how insurance works—in a way that’s clear, simple, and easy to understand. It’s available in English, Hindi, and will soon expand to several regional languages.
Here’s what makes it different:
- Clear Content: Insurance explained in plain language in Hindi and English; regional versions coming soon
- Interactive Learning: Real-life scenarios, FAQs, and tools to build understanding
- Personal Guidance: Tailored insights via the Freo app and learn.freo.money
Coming soon:
- Local insurance awareness drives in 50+ cities
- Partnerships with communities, NGOs, and schools to build grassroots understanding
Kunal Varma, CEO & Co-Founder, said, “Most insurance platforms and brands in India are simply trying to push insurance sales. And while there is a need to expand coverage, there is a much bigger need to first help people understand the complexities behind health insurance. Insurance needs to be simplified, and it should empower people, not confuse them. Our goal, with this initiative, is to help every Indian make informed choices easily and confidently and to provide a trustworthy platform.”
The pandemic reminded Indians of the need for financial protection. Since then, insurance demand has grown, along with costs. This year saw ₹1 lakh crore in premiums, 10% more than last year. Yet, it’s not just about affordability. Lack of clarity is a bigger hurdle.
As India moves toward the national goal of ‘Insurance for All by 2047,’ Freo is doing its part – through accessible, no-jargon insurance content – delivered in your language. Freo believes simplification is the key to mass adoption and aims to empower families to make informed, confident decisions about their health and money.
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