Indus Appstore Revolutionizes App Discovery with Voice Search Feature in 10 Indian Languages

New Delhi: In a significant move towards inclusivity and accessibility, Indus Appstore, the indigenous app marketplace by PhonePe, has unveiled its Voice Search feature, now available in 10 major Indian languages alongside English.

This groundbreaking feature promises to redefine the user experience by allowing individuals to explore and engage with apps using voice commands in their native language. Powered by cutting-edge artificial intelligence and machine learning algorithms, the Voice Search functionality ensures precise and accurate comprehension of various accents and speech patterns, delivering tailored search results.

Recognizing that a substantial majority of India’s internet users prefer vernacular languages, accounting for about 75% of the user base, Indus Appstore aims to bridge the linguistic gap that often accompanies app discovery and interaction. Conventional text-based searches in regional languages pose challenges such as the requirement for specialized keyboards and complex character compositions, impeding seamless communication.

Indus Appstore’s Voice Search feature heralds a new era of user empowerment, enabling individuals to effortlessly express themselves in their local language with a simple tap of the voice search button. This initiative resonates with Indus Appstore’s overarching mission of providing inclusive and accessible features that cater to diverse literacy levels and linguistic prefereances. Moreover, the introduction of this feature is poised to benefit app developers by driving increased app installations.

Speaking on the launch, Akash Dongre, Co-founder and CPO of Indus Appstore, expressed, “The new Voice Search feature is our effort towards creating an inclusive and accessible app store. With 82% of smartphone users engaging in voice-activated technology, integration of Indian languages has been the strongest growth driver for tech across the six-to-sixty age spectrum. The user-centric feature positions Indus Appstore at the forefront of transformative Voice Technology that is the need of the decade.“