Panasonic Lumix S9 launched in India, aims to woo content creators with full-frame sensor and slim body

New Delhi: Panasonic has joined the growing trend of cameras designed for content creators who frequently shoot videos with the launch of the Panasonic Lumix S9 in India. This camera is distinguished by its extremely lightweight and slim body, despite housing a full-frame image sensor. The Lumix S9 is available in India starting at Rs 1,49,990 for the body only. For those seeking a complete package, a kit option with a 20-60mm lens is offered at Rs 1,79,990.

The Panasonic Lumix S9 has been launched in India at an aggressive price point for a full-frame camera. This strategic pricing is likely necessary due to the highly competitive segment targeting content creators, with the Sony ZV-E1 expected to enter the Indian market soon. Currently, Panasonic holds a first-mover advantage in India with the Lumix S9. Weighing approximately 403 grams, the Lumix S9 is exceptionally lightweight for a full-frame camera. It features second-generation in-body image stabilization, offering up to 6.5 stops of stabilization. At its core, the camera is equipped with a 24.2-megapixel full-frame image sensor.

While the Lumix S9’s image sensor may not compete with higher-resolution sensors in other cameras, its focus on video capture makes it an ideal tool for content creators looking to upgrade from smartphones or lower-quality cameras. The Lumix S9 features electronic stabilization (E-Stabilization) for video recording, and in “high mode,” it can even correct perspective distortion, ensuring precise and stable video footage. Significantly, the Lumix S9 offers a real-time LUT (Look-Up Table) function, a unique feature that allows videographers to select from a range of popular color styles or filters directly in-camera. This capability simplifies the color correction process, making it faster and more efficient. The Lumix S9’s combination of advanced video features and lightweight design positions it as a compelling option for content creators.

In addition to the S9 camera, Panasonic is also bringing a companion app in India. The app is called LUMIX Lab app for iOS and Android smartphones and it will allow users to edit their photos within the app. The speed of transferring data from the camera to the smartphone has been improved with the new app, enabling users to create their customised LUT colour files on their smartphones, cutting down on the need for post-production editing on a computer. Additionally, the S9 features a new recording format, MP4 Lite. With Shooting Open Gate in 4:2:0 10-bit at 30 frames or 25 frames per second, this feature will allow users to record high-quality video optimised for smartphones.