PhonePe Introduces the Indus Appstore Developer Platform

Delhi: PhonePe announced the launch of the Indus Appstore Developer Platform. This Indus Appstore is inviting all Android app developers to register and upload their apps using the self-serve developer platform www.indusappstore.com. These apps will be listed on the soon to be launched “Made-in-India” Indus Appstore, offering a localized experience in 12 languages.

App listings on the Indus Appstore Developer Platform will be free for the first year, post which a nominal annual fee will apply. The Indus Appstore will not charge developers any platform fee or commission for In-App Payments. Developers can freely integrate their preferred payment gateways into their apps.

Speaking of the launch, Akash Dongre, CPO & Co-Founder, Indus Appstore said, “India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps. Indus Appstore hopes to provide app developers a credible alternative to the Google Playstore – one that is more localized and offers better app discovery and consumer engagement. We are excited to open up the Indus Appstore Developer Platform today, and invite all developers to list their app on the Made-in-India app store.”

The Indus Appstore will provide developers an alternative distribution channel to tap into the Indian Android market. Indus Appstore will have a “Launch Pad” to provide better visibility as well as search optimization. It will also offer several developer tools and features that address the challenges faced by most Android developers, including a dedicated round-the-clock customer support team based in India, the option to list their app in 12 Indian languages besides English and the ability to boost brand awareness via engaging videos.

The Indus Appstore provides developers with a mobile number-based login, catering to users without email accounts. It offers zero commissions for In-App payments and zero listing fees for the first year. Dedicated India-based support, cohort-based release management, AI-powered app monitoring, real-time analytics, and faster app updates are additional features designed to assist developers and improve user experiences.