Pretty Pixie Unveils its Summer 2025 Collection at a Conscious Fashion and Modern Femininity Event in Delhi with 250+ Women
Digital-first sustainable brand marked its debut with a poetic new collection, community-led influencer event and a commitment to sustainability to redefine style in the age of climate consciousness.
New Delhi, 23 May 2025: Pretty Pixie, a homegrown 100% sustainable brand redefining fashion, has announced the launch of its much-awaited Summer 2025 Collection as a celebration of breathability, elegance and modern femininity. The digital first brand sells 100% sustainable clothing producing the prints by using Waterless Digital Printing Process and eliminating water waste and minimising environmental impact.
Founded in 2024, Pretty Pixie was born out of a personal need to introduce natural, skin friendly clothing in an industry overrun with synthetics that are not gentle on the skin, unsustainable and at the same time lack suitability to India’s diverse climatic conditions. Subsequently, Pretty Pixie emerged as a 100% natural cotton and fibre made brand that offers comfort, style and year-round wearability, without compromising the planet.
In a short span, the brand has grown into a vast Instagram community of over 86,000 within just four months.
Delighted with the launch, Hemanshu Sachdeva, Founder of Pretty Pixie said, “Every Pretty Pixie piece is crafted with timeless elegance for year-round wearability. What sets us apart is its unwavering commitment to sustainability as each garment is printed by keeping sustainability and planet safety in mind. At Pretty Pixie, we believe our brand is not just about fashion; it’s about feeling good in your skin while doing good for the planet.”
The brand’s Summer 2025 Collection exhibits the ethos with poetic precision. It is inspired by the inner strength and grace of women, featuring luxurious laces, hand-finished trims and thoughtful details that elevate both comfort and couture.
“Pretty Pixie is for women who love softness, strength and sustainability all in one. Our design language speaks in floral whispers and graceful silhouettes that are produced for our fashion conscious and modern customers,” says Co-Founder, Prashant Jain.
The exclusive and invite only launch event was followed by a vibrant pop-up party for influencers, creators and friends of the brands. The evening boasted a first look at the collection, immersive try-on experiences, personalised styling sessions and fun-filled activities including games, giveaways and conversations over cocktails. The event was attended by more than 250+ fashion and lifestyle influencers, including high net-worth individuals (HNIs), reflecting the brand’s growing resonance with India’s sustainability-minded fashion community. Guests also got the opportunity to meet Manika Singh, Pretty Pixie’s Style Expert and muse, whose signature approach to chic, timeless elegance is infused in every collection.
Pretty Pixie is paving the path for a strong upward trajectory with monthly capsule collections that offer fresh, exclusive styles aligned with evolving tastes. The brand will continue to host women-led pop-up events across metro and non-metro cities to deepen community engagement.
Additionally, it plans to focus on influencer collaborations, AI-powered personalized shopping and a tiered loyalty program with curated perks. Furthermore, the brand will also introduce inclusive categories like plus-size, lingerie and fragrances to expand its reach under its bold new sister brand, Dakuu Rani.
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