Social Media Revolutionizes Fashion, Making It More Inclusive, Says Mac Duggal
New Delhi: Mac Duggal, the acclaimed Indian-American fashion designer renowned for his opulent hand-beaded creations, has officially made his debut in the Indian market. After successfully building his eponymous brand over the past four decades, Duggal’s entry into India marks a significant expansion for the designer, whose work has long been celebrated on international runways and by A-list celebrities.
Duggal’s brand, known for its luxurious evening wear, has been a favorite among stars like Gwyneth Paltrow, Vanessa Hudgens, Kylie Jenner, Eva Longoria, Shakira, Tina Turner, and Aretha Franklin. The brand has previously showcased at New York Fashion Week and is now setting its sights on the Indian market through strategic partnerships with prominent retail outlets. These include The White Crow, with locations in Chandigarh, Mumbai, and Ahmedabad; Ogaan in Delhi and Hyderabad; and Aza in Mumbai, Kolkata, and Hyderabad.
Mac Duggal explained the timing and strategy behind this expansion, noting a rising demand for high-quality designer wear among Indian consumers who value exclusivity and sophistication. “We observed a burgeoning appetite for high-quality designer wear among Indian consumers who seek exclusivity and sophistication in their attire,” Duggal remarked. “This growing demographic of discerning fashion enthusiasts has provided a compelling opportunity for us at Mac Duggal to showcase our expertise in crafting impeccable evening wear.”
Currently, the Mac Duggal brand is available in 52 countries and is featured in prestigious stores worldwide, including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, and Galeries Lafayette. With this latest expansion into India, the brand is poised to make a significant impact on the country’s luxury fashion market, catering to a clientele that appreciates the intricate craftsmanship and elegance that define Mac Duggal’s designs.
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