BMW Group India Sets Sales Record, Dominates Luxury Electric Car Market in 2023

New Delhi: In a remarkable achievement, BMW Group India roared into 2023 with its best-ever annual sales across all three brands – BMW, Mini, and BMW Motorrad. The luxury automaker not only saw a substantial 18% year-on-year growth but also solidified its position as a leader in the luxury electric car segment.

Breaking Down the Numbers:

– Total BMW Sales: BMW sold an impressive 13,303 units in 2023, marking an 18% YoY growth. SUVs, or as BMW calls them, Sport Activity Vehicles (SAVs), claimed the lion’s share with 54%, surpassing sedans at 46%.

– Top Performers: The BMW X1 led the pack with 2,633 units, followed closely by the BMW X7 at 1,513 units. Among sedans, the BMW 3 Series took the crown with 2,702 units.

– Luxury Electric Cars: BMW dominated the luxury electric car segment, boasting over 50% market share with 1,474 units sold – an astounding 325% YoY growth. The BMW iX emerged as the best-selling luxury electric car, clocking in at 694 units.

– Mini’s Rise: Mini witnessed a 22% YoY growth with 869 units sold. The locally-produced Mini Countryman stole the spotlight with 478 units, while the electric Mini 3-Door Cooper SE claimed the title of the highest-selling premium electric hatchback in India with 239 units sold.

– Overall Success: Combining BMW and Mini sales, BMW Group India achieved a total of 14,172 units in 2023, a substantial 18% YoY increase.

– Two-Wheel Triumph: BMW Motorrad showcased stellar performance, recording a 20% YoY jump with 8,768 units sold in 2023. The BMW G 310 range dominated, contributing 88% of the sales.

Vikram Pawah’s Statement:

Vikram Pawah, President of BMW Group India, expressed pride in the record-breaking milestone year. He highlighted the success of all three brands and emphasized the second consecutive year of BMW Group India’s leadership in the electric luxury car segment.

As BMW Group India continues its triumphant journey, 2023 stands as a testament to their unwavering commitment to excellence and innovation in the Indian automotive landscape.