Force Motors Revs Up with Rs 2,000 Crore Investment in EV Development
New Delhi: Get ready for a greener ride as Force Motors gears up to invest Rs 2,000 crore over the next three to four years, focusing on electric vehicle (EV) development and sustainability efforts.
The automaker, known for its range of commercial and utility vehicles, is set to electrify its lineup step by step, starting with its vans. Managing Director Prasan Firodia revealed plans for this ambitious investment, spanning across conventional engines and EVs, along with enhancing engineering facilities and promoting sustainability.
“Our investment will touch various aspects, from conventional engines to EVs, and upgrading engineering facilities,” Firodia stated. The company’s electrification drive will see an investment of around Rs 200 to Rs 300 crore, with the first electric offering being the Traveller Electric.
Firodia outlined the electrification roadmap, stating, “Every six months, we’ll introduce electrified variants of our Traveller lineup, with the Urbania set to follow suit by the end of next year.” Additionally, the company plans to electrify non-passenger transport vehicles like the Gurkha.
Highlighting their sustainability initiative, Firodia mentioned that by the middle of the year, nearly half of the company’s energy consumption will be sourced from green energy.
While addressing capacity expansion, Firodia mentioned plans for a second large paint shop to meet growing demand. Despite not needing significant fresh production capacity, the company anticipates strong growth, driven by market sentiment and government focus on infrastructure.
With Force Motors’ commitment to sustainability and EV development, coupled with a bullish market outlook, the future looks promising for eco-conscious drivers and enthusiasts alike.
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