Renault’s Big Plans: 5 New Launches in 3 Years, Featuring Duster and EV
New Delhi: Renault India is gearing up for an exciting lineup expansion, aiming to revamp its existing portfolio while adding more value to its cars without raising prices.
Revamping Current Models:
Renault’s Kwid, Triber, and Kiger are getting significant updates, focusing on enhancing features without increasing costs for buyers. The company claims this added value comes from cost optimization during production, allowing them to offer more without denting the customer’s wallet.
Competitive Edge Through Features:
Renault’s strategy revolves around providing more advanced features compared to competitors. For instance, in the entry-level Kwid, they’re incorporating features like tyre pressure monitoring and an 8-inch touchscreen with Android Auto. The Triber, a successful MPV, is set to receive a host of additional features, aiming to solidify its market position.
Kiger’s Competitive Stance:
The Kiger, Renault’s premium sub-4 metre compact SUV, faces a crowded market. To stand out, Renault plans to introduce distinctive features like leatherite seats, red calipers, and advanced technology like auto-folding mirrors with full keyless entry.
Market Situation and Future Investments:
Renault faced challenges during COVID and geopolitical conflicts, impacting its market share. However, they’re optimistic about regaining traction, with plans to invest over Rs 5,300 crores in India. This investment will pave the way for five new launches in three years, including the reintroduction of the popular Renault Duster and an upcoming small EV.
EV Plans and Local Sourcing:
While an EV is in the works, Renault intends to introduce it once the charging infrastructure expands. They’re in discussions with BPCL and HPCL for charging stations. Additionally, they foresee reduced dependency on imported cells for batteries, looking forward to local sourcing as India ramps up cell capacity.
New Branding and Ventures:
Renault has unveiled a new logo, signaling a fresh phase for the company. They’ve also ventured into the used car market with “Renew,” focusing on pre-owned Renault cars.
With these strategic moves, Renault aims to enhance its offerings, cater to evolving market demands, and position itself strongly in India’s competitive automotive landscape.
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