Instagram Lets You Finally Rearrange Your Profile Grid: Drag-and-Drop Launching Next Week
Instagram to Finally Let You Rearrange Your Profile Grid—and More
On Thursday, June 12, 2025, Meta‑owned Instagram announced a long‑awaited update: users will soon be able to reorder the posts on their profile grid. According to Instagram head Adam Mosseri, this is one of the platform’s most requested features—and it’s finally arriving.
Chronological Order no More
Until now, Instagram displayed posts in strictly chronological order, with the only workaround being pinning a post to the top of your grid. That meant older posts couldn’t be resurfaced without deleting and reposting. But starting next week, users will be able to drag and drop photos and videos in the “Edit Grid” interface, available under Edit Profile, then Edit Grid. This allows:
- Highlighting key moments or best-performing posts without disruptive reuploads
- Crafting an aesthetic grid layout—perfect for artists, brands, or anyone curating a theme
- Infusing new life into older content, all while keeping your timestamps intact .
Mosseri originally teased the feature in January 2025, and Instagram had earlier experimented with it back in 2022 before shelving the idea. Its resurrection signals the platform’s evolving philosophy: less algorithmic rigidity, more user agency .
Quiet Posting: Post Without the Pressure
Another major capability Instagram is rolling out is “quiet posting.” Mosseri says, “creative expression can feel intimidating, especially when posting something to feed,” so this feature lets users add posts directly to their profile without sending them to followers’ main feeds . Ideal for:
- Testing new concepts or formats
- Sharing archival memories
- Posting for personal reference rather than engagement metrics
It follows the strategy of Trial Reels, introduced by Instagram last December, which allows creators to share reels with non‑followers first—40 % of users who tried it posted reels more frequently, and 80 % gained reach among new audiences .
New Creative Touches: Spotify + Drafts
As part of Instagram’s broader “Anyway” campaign—aimed at reducing creative pressure—several companion features are also being introduced:
- Spotify integration in Notes
Starting now, users can share their current Spotify song (with artist info) in Instagram Notes, complete with an “Add to Spotify” button . This deepens Instagram’s real-time connection with music and mood. - Drafts initiative
Instagram unveiled Drafts, a new program to support emerging creators—not a generic fund, but personalized support including mentoring, collaborations, and financial aid tailored to each creator’s vision .
Together, these moves reflect Instagram’s ambition: empower users to share creatively, experiment fearlessly, and express themselves authentically—without the anxiety of public scrutiny.
Timeline & Rollout
- Grid-reordering: Starting next week (i.e., the week after June 12), all users should see the “Edit Grid” option .
- Quiet posting: Currently in testing, with a broader rollout expected “soon” .
- Trial Reels: Available since December, now live for all users .
- Spotify Notes & Drafts: Rolling out now or imminently .
Why It Matters
● Enhanced Creative Freedom
Grid‑reordering gives users complete control over how their story appears—whether highlighting personal milestones, achieving a visual theme, or showcasing brand storytelling.
● Reduced Posting Anxiety
“Quiet posting” and Trial Reels address a growing concern: that social media can feel performative. These features offer a low‑stakes sandbox, encouraging more authentic sharing .
● Integrated Tools for Expression
With Spotify Notes, users share more than visuals—they share vibes. Combined with Drafts support, Instagram is positioning itself not just as a display platform, but as a creative launchpad for new voices.
The Road Ahead
Instagram’s shift signals a maturation in social media:
– Algorithm ≠ Experience: Users get more control over what’s seen and highlighted.
– Mental health & well‑being: Acknowledging that not all sharing is performance.
– Curated creativity: Supporting artistry, mood, and experimentation.
For creators, this is a golden moment: you can now refine your grid for brand storytelling, test bold Reels without pressure, share songs that represent your vibe, and get tailored support through Drafts. Everyone else can finally design their profiles in a way that truly represents them—without hassle.
