Key Consumer Tech Trends to Look Out for in 2024.
New Delhi: In 2024, keep an eye on the key consumer tech trends that are set to shape the industry. As technology advances, expect to see significant developments in foldable phones, with more brands incorporating them into their portfolios and prices becoming more accessible. Connected devices will become smarter, encompassing personal computers, entertainment systems, home infrastructure, appliances, and security equipment. Additionally, the value proposition of these devices will be crucial in attracting consumer interest. The year 2024 is poised to bring exciting advancements and innovations in the consumer tech landscape. HERE’S THE LIST :
Foldable, reliable, and bendable phones
Foldable Phones Set to Take Center Stage in 2024 with Increased Affordability and Widespread Adoption. Following a limited number of brands introducing foldable models in 2022 and their growing presence in smartphone portfolios throughout 2023, 2024 will witness a surge in foldable phones becoming mainstream. Each brand is expected to offer a foldable device, with early adopters gaining a larger market share. Additionally, the emergence of rollable screens is notable, with Motorola potentially leading the way by unveiling a concept bendable phone featuring a plastic OLED screen capable of transforming into a U shape or functioning as a smartwatch with a 6.9-inch display when flat.
Smart everything
Rapid Growth Expected for Smart Connected Devices as Personal Computers, Entertainment Systems, Home Infrastructure, Appliances, and Security Equipment Go Smart. However, the key to success lies in delivering substantial value to consumers. With the smartphone market showing signs of stagnation, the focus is now on enhancing the value quotient of smart devices to generate consumer excitement and drive overall market growth. Faisal Kawoosa, Chief Analyst and Founder of Techarc, emphasized the importance of adding significant value to these devices. By improving functionality and benefits, there is ample potential for expansion in the smart device sector beyond smartphones.
AI in hardware
Humane AI Pin Foretells a Future where Hardware and AI Converge. This innovative square-shaped device harnesses laser-ink technology to project a screen-like user interface onto the user’s hand, rendering traditional screens unnecessary. By connecting with cloud-based services, AI has the potential to revolutionize functions such as calling, messaging, translation, and app interfaces. This fascinating integration of AI with hardware extends beyond the Humane AI Pin, promising exciting possibilities in various form factors. While smartphones remain integral to our daily lives, exploring what AI can achieve with display hardware holds great intrigue for the future.
AI assistants
Enterprises Prioritize AI’s Application in Customer Services, Marketing, Sales, and Predictive Maintenance, says Recent CMR Study. With around 90% of companies recognizing customer services as the leading use case for AI, the adoption of AI Assistants is poised to transform how enterprises interact with their customers. These intelligent assistants offer enhanced efficiency, responsiveness, and personalized experiences tailored to individual preferences and needs. A significant shift in consumer experiences is expected, starting online and gradually extending to offline interactions. Furthermore, as AI assistants continue to learn and evolve, there is potential for real-time customization and personalized deals based on individual preferences, ushering in a new era of consumer engagement.
Made in India
India Set to Expand Production of Consumer Tech for Domestic and Global Markets. Besides the highly notable example of the iPhone 15, televisions, Wi-Fi routers, and set-top boxes are anticipated to join smartphones as key tech categories exported from India. The country’s software tech, exemplified by the India stack (Jan Dhan, Aadhaar, and mobile) and Digital Public Infrastructure (DPI), is gaining increasing attention in global markets. As we move into 2024, there is growing potential for the export of the 4G/5G stack and even the AI stack, signaling India’s expanding role in the global consumer tech ecosystem.
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