Mercedes-Benz Unveils First All-Electric Mercedes-Maybach EQS 680 SUV in India

Pune: Mercedes-Benz has once again raised the bar in the luxury vehicle segment with the launch of the first-ever all-electric Mercedes-Maybach EQS 680 SUV in India. Combining elegance, opulence, and cutting-edge electromobility, this new offering defines the next chapter in luxury electric vehicles. The EQS 680 SUV, with its refined design and Karl Maybach’s philosophy of “What is good, must also be beautiful,” sets a new standard for top-end luxury in the BEV (Battery Electric Vehicle) segment.

A New Benchmark in Luxury

The Mercedes-Maybach EQS 680 SUV represents the epitome of luxury, blending state-of-the-art technology with the timeless sophistication of Maybach. This luxurious SUV offers a holistic experience that engages all senses. From premium sound systems and customizable light displays to exclusive materials and fragrances, the EQS 680 delivers unparalleled comfort. It is a perfect blend of Mercedes-Benz’s precision engineering and the exclusivity of Maybach, making it the ultimate choice for those who seek a superior luxury experience in the electric era.

Upholding Maybach’s Legacy of Luxury

Maybach has always been synonymous with automotive excellence, dating back to the grand Zeppelin models of the 1930s. Today, the brand continues to set the benchmark for luxury, evident in modern sedans like the Maybach S-Class. Each model exudes craftsmanship and innovation, reinforcing Maybach’s position as the ultimate symbol of automotive perfection. The EQS 680 SUV is the brand’s first-ever all-electric model, continuing this legacy by integrating cutting-edge electric technology with traditional luxury.

Exterior Design: Opulence on the Outside

The Mercedes-Maybach EQS 680 SUV is as visually striking as it is technologically advanced. The exterior features the iconic Mercedes-Benz star on the hood, complemented by vertical chrome accents on the sleek black panel. Chrome-plated slats accentuate the bumper’s air intake, while MAYBACH lettering is subtly integrated into the continuous DIGITAL LIGHT headlights. The vehicle also boasts high-gloss black cladding, illuminated running boards, and alloy wheels ranging from 21 to 22 inches.

The rear of the vehicle is equally impressive, with continuous light strips and chrome accents highlighting its exclusivity. Customers can choose from five two-tone paint combinations, meticulously applied by hand for the ultimate finish.

Interior Design: Tradition Meets Innovation

Step inside the Mercedes-Maybach EQS 680 SUV, and you are greeted by a fusion of classic elegance and modern technology. The MBUX Hyperscreen stretches across the dashboard, with customizable displays that offer bespoke Maybach animations. Rear passengers enjoy unmatched comfort with two 11.6-inch displays and the MBUX High-End Rear Seat Entertainment system, complete with a tablet for remote control. The cabin is dressed in Maybach Exclusive Nappa leather, with optional MANUFAKTUR leather available for those seeking an even higher level of luxury.

Sustainability is also a key feature of the vehicle’s interior. The EQS 680 SUV uses vegetable-tanned Nappa leather, made with coffee bean shells and plant-based tanning agents. This eco-friendly approach saves up to 45 kilograms of salt per vehicle and results in compostable by-products.

Superior Comfort with Cutting-Edge Features

One of the standout features of the Mercedes-Maybach EQS 680 SUV is its automatic opening and closing doors, which add an element of sophistication and convenience. The driver door opens automatically as the driver approaches and can close with a simple press of the brake pedal. The rear of the vehicle offers a true lounge experience with Executive seats, featuring massage and heating functions. The ENERGIZING COMFORT system enhances the massage experience, while the Chauffeur Package optimizes seating comfort for passengers.

Advanced Lighting and Air Quality

The EQS 680 SUV includes versatile lighting options, with adaptive rear lighting and ambient lighting strips throughout the cabin. Active Ambient Lighting offers 253 controllable LEDs in 64 colors, including exclusive Maybach hues like Rose Gold White and Amethyst Glow. Air quality is ensured by the ENERGIZING AIR CONTROL Plus system, which uses a HEPA filter to trap dust and pollen. The system also monitors and adjusts air quality inside the cabin based on external conditions.

Immersive Sound and Noise Comfort

The Mercedes-Maybach EQS 680 SUV delivers a top-tier audio experience with its Burmester® 4D surround sound system and Dolby Atmos technology. This system, with 15 speakers strategically placed throughout the vehicle, provides a four-dimensional listening experience. The cabin’s superior noise insulation, featuring acoustic foams and double decoupling of drive units, ensures that passengers can enjoy their music or simply relax in silence.

Conclusion: A Vision of Luxury Mobility

With the launch of the Mercedes-Maybach EQS 680 SUV, Mercedes-Benz continues to lead the charge in the luxury electric vehicle market in India. The EQS 680 represents a perfect blend of sustainability, innovation, and luxury, making it a desirable addition to any connoisseur’s collection. With features like automatic doors, personalized fragrances, and immersive sound systems, the EQS 680 is not just a vehicle—it’s an experience that redefines the future of luxury mobility.

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