Rushil Décor launches India’s First AI-generated TV ad for VIR MDF

Lucknow: Rushil Décor (BSE: 533470, NSE: RUSHIL) a leading company in Laminate and MDF panel boards, launched AI generated Television advertisement with key message “MDF means VIR MDF”.

The company has always been at the forefront of adopting new technologies for better customer connect. This festive session, company has harnessed the power of AI technology to create VIR MDF TV ad, which is a first in the MDF segment.

The new TV ad promotes VIR MDF as a superior alternative to plywood, with a mascot personifying its strength and durability. It encourages carpenters, architects and consumers to choose VIR MDF for durable and stylish furniture, doors, cabinets, and more.

Rushil Thakkar, Director, Rushil Decor Ltd. said “Rushil décor is known for adopting newer technologies to meet growing consumer demand. Our new AI-generated VIR MDF ad is one such step to connect with them better. This television ad highlights ‘Strength’ that is at the core of VIR MDF – both in the product and relationship with our consumer. We will always be at the forefront of innovation and believe that our new commercial will set an industry standard and encourage others to embrace new age technologies in their communication.”

The ad was released strategically across all leading news and general entertainment channels during the festive session. This TVC will increase brand presence, awareness and help VIR MDF to stay connected with its consumers.