AU Small Finance Bank Teams Up with Salesforce to Revolutionize Digital Customer Onboarding for Vehicle Loans
New Delhi: Salesforce, a leading global provider of CRM solutions, announced its collaboration with AU Small Finance Bank (AU SFB), India’s leading small finance bank, to implement an advanced digital customer onboarding solution specifically tailored for the bank’s vehicle loan customers. Is. This strategic partnership underlines AU SFB’s dedication to adopt technology, enhance customer engagement and optimize operational efficiency.
Using Salesforce’s innovative platform, AU SFB aims to develop a completely digital solution to meet the needs of relationship executives and business managers. Through this collaboration, the Bank intends to consolidate the entire customer journey of credit and operations on a single platform, enabling quicker turnaround time (TAT) and customer acquisition across various digital channels. Leveraging the capabilities of Salesforce, AU SFB wanted to leverage its existing API stack, reducing manual data entry and streamlining data validation processes.
In addition to digital customer onboarding, AU SFB aims to increase operational efficiency by integrating advanced reporting capabilities. This includes streamlining the processes for underwriting credit decisions, verifying data and documents, and providing real-time dashboards for users, facilitating a seamless transition to a paperless workflow. The collaboration also aims to introduce new features and policies to address emerging challenges.
Bhaskar Karkera, Head of Retail Assets at AU Small Finance Bank, expressed his excitement about the partnership, stating, “We are thrilled to welcome Salesforce as our partner in digitizing the customer journey for vehicle loans, one of our flagship products. At AU SFB, customer-centricity is paramount, and our collaboration with Salesforce reinforces that commitment. This partnership will not only enhance our productivity but also elevate the customer experience to new heights. This innovation transcends mere technology adoption; it will provide us with a competitive edge in the rapidly evolving financial landscape, where technology plays an increasingly crucial role.”
Arun Kumar Parameswaran, Managing Director – Sales, Salesforce India, commented, “Today, technology offers compelling opportunities for innovation in banking. At Salesforce, we recognize that trust, digitization, and personalization are essential elements of this innovation. Financial institutions must meet customers on their preferred channels and deliver an end-to-end experience. This collaboration exemplifies Salesforce’s ability to drive innovation and efficiency in the financial services sector. We are excited to partner with AU SFB on their digital transformation journey and look forward to supporting their business success.”
About AU Small Finance Bank:
AU Small Finance Bank Limited (AU SFB) is a scheduled commercial bank and has emerged as the largest Small Finance Bank in India since its inception in April 2017. With a legacy spanning 28 years, AU SFB has established itself as a retail banking powerhouse, catering to rural and semi-urban markets and customer segments. The bank operates a sustainable business model, facilitating credit to underserved retail and MSME customer segments while offering comprehensive banking solutions to its deposit and branch banking customers. With a strong digital presence and innovative products and services, AU SFB remains at the forefront of the banking industry.
About Salesforce:
Salesforce empowers companies of all sizes and industries to connect with their customers through the power of data, AI, CRM, and trust. For more information about Salesforce (NYSE: CRM), visit www.salesforce.com
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