Mercedes-Benz Inaugurates Luxury 3S Facility in Noida, Plans to Expand Further in Delhi NCR
Lucknow: Mercedes-Benz, along with its partner Silver Arrows, has inaugurated a state-of-the-art 3S luxury facility in Noida, strengthening its presence in the Delhi NCR region. The brand announced plans to open three additional outlets in Delhi NCR within the next month, marking its continued expansion and solidifying its position with the largest luxury footprint in the region.
Transforming Facilities to Meet Global Standards
In 2024, Mercedes-Benz transformed 18 facilities across India to meet its international standards, with seven new outlets and eleven revamped ones. By year-end, a total of 40 facilities are expected to have the brand’s global luxury format, enhancing the customer experience.
Celebrating Three Years of “Retail of the Future” Model
The innovative “Retail of the Future” (ROTF) business model, which completed three years in India, allows for a direct-to-customer retail experience. ROTF has facilitated the sale of over 50,000 cars in India and has become a global standard, adopted in key markets worldwide.
Launch of the Mercedes-AMG C 63 S E PERFORMANCE: A Racing Enthusiast’s Dream
The high-performance Mercedes-AMG C 63 S E PERFORMANCE was launched, featuring Formula 1 hybrid technology. The car boasts a P3 hybrid drive, a 2.0-liter AMG turbo engine paired with a rear electric motor, generating 680 hp, 1020 Nm torque, and achieving a 0-100 km/h sprint in just 3.4 seconds.
Key Features:
- Powerful Hybrid System: Combines front combustion and rear electric motor, delivering 680 hp.
- Driving Modes: Eight AMG Dynamic Select modes for tailored experiences, including Sport, Race, and Comfort.
- Advanced Suspension & Steering: AMG Ride Control and rear-axle steering improve agility and handling.
- Luxurious and Customizable Interior: Premium materials, MBUX infotainment, and customizable options.
- Safety: Includes seven airbags, active brake assist, and 360-degree cameras.
Price and Availability
The AMG C 63 S E PERFORMANCE is priced starting at ₹1.95 crore (ex-showroom, India), with bookings open for deliveries beginning in Q2 2025.
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