Mahindra Thar sets monthly sales record of 10,000 units in April 2025
Mahindra Thar Achieves Record Sales in April 2025
Mahindra & Mahindra’s popular SUV, the Mahindra Thar, has set a new sales record in the Indian automobile market. In April 2025, the Thar’s monthly sales surpassed 10,000 units for the first time, reaching a total of 10,703 units. This milestone underscores the growing demand for rugged, off-road-capable SUVs in India.
Company Overview
Mahindra & Mahindra Ltd., headquartered in Mumbai, Maharashtra, is a leading manufacturer of automobiles and agricultural equipment in India. Founded on October 2, 1945, by brothers JC Mahindra and Malik Ghulam Muhammad, the company initially operated as ‘Mahindra & Mohammed’ before being renamed ‘Mahindra & Mahindra.’ Known for its robust vehicles, Mahindra has expanded its product range to include SUVs, pickup trucks, electric vehicles, two-wheelers, and commercial vehicles. The Thar, launched in October 2020, has been a significant contributor to the company’s success.
Thar Roxx: A Game Changer
The Thar is available in two variants: the three-door model and the five-door model, known as the Thar Roxx. The Thar Roxx has gained significant popularity due to its enhanced practicality and family-friendly features. As of April 2025, the Thar Roxx commands a waiting period of up to 18 months for certain variants, indicating strong consumer interest. Mahindra has ramped up production to meet this demand, with plans to increase the monthly production capacity to 9,500 units by early 2025.
Pricing and Specifications
- Three-Door Thar: Priced between ₹11.50 lakh and ₹17.60 lakh (ex-showroom), the three-door Thar offers a choice of a 1.5-liter diesel engine or a 2.0-liter turbo-petrol engine, with both manual and automatic transmission options.
- Thar Roxx: The five-door Thar Roxx is priced between ₹12.99 lakh and ₹22.49 lakh (ex-showroom). It features a more powerful 2.2-liter diesel engine and offers both 4×2 and 4×4 drivetrain options. The Thar Roxx has been recognized as the ‘Compact SUV of the Year’ at the 2025 Acko Drive Awards.
Mahindra Thar Roxx: Price, Variants, and Features
Mahindra & Mahindra has launched the new 5-door SUV, Mahindra Thar Roxx, starting at ₹12.99 lakh (ex-showroom). This variant offers more space, premium features, and an enhanced driving experience compared to the 3-door Thar.
Variants and Prices
The Mahindra Thar Roxx is available in 18 variants, with prices ranging from ₹12.99 lakh to ₹20.49 lakh (ex-showroom).
| Variant | Petrol (₹) | Diesel (₹) |
|---|---|---|
| MX1 | ₹12.99 lakh | ₹13.99 lakh |
| MX3 | ₹14.99 lakh | ₹15.99 lakh |
| AX3 L | ₹16.99 lakh | ₹16.99 lakh |
| MX5 | ₹16.49 lakh | ₹16.99 lakh |
| AX5 L | ₹18.99 lakh | ₹18.99 lakh |
| AX7 L | ₹19.99 lakh | ₹20.49 lakh |
Engine and Powertrain
The Thar Roxx offers two engine options:
- 2.0-liter Turbo-Petrol Engine: 162hp and 330Nm (Manual) | 177hp and 380Nm (Automatic)
- 2.2-liter Diesel Engine: 152hp and 330Nm (4×2) | 175hp and 370Nm (4×4)
All variants come with 6-speed manual or automatic transmission options.
Design and Features
The Thar Roxx features a 6-slat grille, silver-finished bumpers, round headlamps with C-shaped DRLs, and 19-inch dual-tone alloy wheels. Inside, it offers a black dashboard with leatherette padding and copper stitching, white leatherette upholstery with “Thar” embossed on the backrests, a 10.25-inch touchscreen infotainment system, wireless Android Auto and Apple CarPlay, panoramic sunroof, ventilated front seats, and a 9-speaker Harman Kardon sound system.
Safety
Safety features include 6 airbags, ESC, ISOFIX child seat mounts, seatbelt reminders, 3-point seatbelts for all passengers, hill hold and descent control, electronic stability control (ESC), tyre pressure monitoring system (TPMS), 360-degree camera, and Level 2 ADAS features like adaptive cruise control, lane keep assist, and autonomous emergency braking.
Off-Road Specifications
- Approach Angle: 41.7 degrees
- Breakover Angle: 23.9 degrees
- Departure Angle: 36.1 degrees
- Water Wading Capacity: 650 mm
The Mahindra Thar Roxx stands out in the Indian SUV market with its blend of rugged off-road capability and premium features, catering to both adventure enthusiasts and those seeking a comfortable urban drive.
Future Outlook
Mahindra aims to continue the growth trajectory of the Thar brand by expanding production and introducing new variants. The company’s strategic focus on enhancing the Thar’s appeal to a broader audience is expected to solidify its position in the competitive SUV market. With sustained demand and ongoing improvements, the Thar is poised to remain a key player in India’s automotive landscape.
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