Two-Wheeler Sales Surge in October 2025: Hero, Honda, and TVS Shatter All Records
Auto Desk, New Delhi – October 2025 proved to be a historic month for the Indian two-wheeler industry. Strong festive demand, GST reforms, and growing rural market sentiment drove retail sales past the 3.1 million mark, breaking all previous records. Hero MotoCorp, Honda, and TVS Motor Company led the growth surge. In the electric two-wheeler segment, Ather Energy emerged as the clear winner, while Ola Electric witnessed a significant decline.
Historic Growth in the Indian Two-Wheeler Market
October 2025 witnessed total two-wheeler sales of 3,149,846 units, a remarkable 51.76% increase compared to 2,775,578 units sold in October 2024. Compared to September 2025, sales skyrocketed by 144.60%, highlighting the tremendous impact of the festive season on consumer demand.
The surge was fueled by rising rural demand, easy financing options, and favorable GST reforms. Dealerships reported that this year’s festive season has been the strongest ever, with both commuter bikes and scooters seeing unprecedented growth.
GST Reforms and Festive Demand: The Key Drivers
Recent GST reductions for two-wheelers with engine capacity up to 350cc led to lower vehicle prices, boosting affordability for consumers. Major festivals like Navratri, Dussehra, and Diwali further accelerated purchases, as buyers eagerly sought new motorcycles and scooters.
Rural markets saw particularly strong growth due to improved farm incomes and attractive finance schemes offered by banks and NBFCs, providing an additional push to overall sales.
Detailed Sales Analysis
October 2025 sales of 3,149,846 units represent an increase of over 1 million units compared to last year. From April to October 2025, total sales reached 11,994,390 units, up 12.63% from 10,649,288 units in the same period last year, signaling a strong growth trend for the fiscal year.
Fuel Segment Breakdown
- Petrol/Ethanol Vehicles: 95.31%
- Electric Vehicles (EVs): 4.56%
- CNG/LPG Vehicles: 0.12%
Petrol-based two-wheelers continue to dominate the market, although EVs are gradually gaining traction.
Brand-Wise Performance
Hero MotoCorp – Reigning Supreme
Hero MotoCorp sold 994,787 units, a 72.20% year-on-year increase from 577,678 units in October 2024, capturing 31.58% market share. Hero’s Splendor and HF Deluxe remain the most popular models in semi-urban and rural areas. The recently launched 2026 Hero Xtreme 160R is expected to further strengthen Hero’s market leadership.
Honda Two Wheelers – Strong in Second Place
Honda sold 821,976 units, up 47.78% from 556,209 units last October. Popular scooters like Honda Activa continue to dominate sales charts, while motorcycles such as Honda Shine and Unicorn also saw strong demand.
Honda maintained a strong presence in both urban and rural markets, and upcoming electric models are expected to boost its performance further.
TVS Motor Company – Consistent Growth Across Segments
TVS sold 558,075 units, a 57.82% increase from 353,619 units in October 2024. Strong demand was reported across motorcycles, scooters, and electric vehicles. Popular models like TVS Apache RTR series and Jupiter scooter led sales, while the iQube EV also witnessed steady growth.
Bajaj Auto – Stable Sales but Slight Share Dip
Bajaj sold 323,713 units, a 40% increase over last year’s 231,048 units. However, market share fell from 11.13% to 10.28%. Analysts suggest that buyers are awaiting the next-generation Bajaj Chetak EV, which could drive growth in the coming months.
Royal Enfield and Suzuki – Strong in Premium Segment
Royal Enfield sold 144,615 units, up 47% from 98,163 units last year. Popular bikes like Classic 350 and Hunter 350 continue to drive growth in the premium segment.
Suzuki registered sales of 135,715 units, a 27% increase from October 2024, led by scooters like Suzuki Access 125 and Burgman Street.
Electric Two-Wheeler Segment Performance
The electric two-wheeler segment showed mixed results.
- Ather Energy sold 28,101 units, up 72.95% from 16,248 units last year, led by Ather 450X and 450 Apex scooters.
- Ola Electric sales fell sharply to 16,036 units, compared to 41,843 units last October, mainly due to production delays.
- Greaves Electric (Ampere EV) sold 7,629 units, up from 3,990 units.
- Classic Legends (Jawa/Yezdi/BSA) sold 6,922 units, while Piaggio sold 3,666 units.
- Other brands collectively sold 16,252 units.
EVs accounted for 4.56% of total two-wheeler sales, highlighting the sector’s gradual but steady growth.
Rural and Urban Markets Driving Growth
Rural demand surged thanks to a good monsoon and higher crop prices, boosting disposable incomes. Urban buyers favored premium motorcycles and scooters, while working professionals and women preferred scooters. Models like Honda Activa, TVS Jupiter, and Hero Pleasure dominated in urban areas.
Industry Expert Insights
Automobile analysts predict that the growth trend is likely to continue in the coming months. GST reforms and stable interest rates have encouraged consumer spending. The wedding season may further boost sales post-festive season.
EV experts believe that government incentives and expanding charging infrastructure will accelerate adoption of electric two-wheelers in the near future.
Outlook for the Coming Months
Hero and Honda are preparing to launch new models, while Bajaj’s next-generation Chetak and TVS’s new electric bikes are expected early in 2026. If the demand trend continues, the Indian two-wheeler market could surpass 4 million units per month in the near future.
Conclusion
October 2025 will go down as a landmark month in the history of the Indian two-wheeler industry. Sales broke all previous records, setting a strong growth trajectory for the future.
Hero MotoCorp maintained market supremacy, Honda held the second position, and TVS achieved strong momentum. In the electric segment, Ather Energy led the way, while Ola Electric faced setbacks.
Festive demand, GST reforms, rural growth, and increasing consumer incomes played a pivotal role in this success. If the current momentum continues, India’s two-wheeler industry is poised for a record-breaking year ahead.
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