Indeed Reports Surge in Seasonal Hiring for the Festive Season: Tier 2 & 3 Cities Lead the Charge

New Delhi: As India approaches the festive season, businesses nationwide are gearing up for a surge in hiring. According to Indeed, the global job matching and hiring platform, there is an anticipated 20% increase in seasonal job postings compared to the previous year. Notably, this growth is not confined to major metropolitan areas but is significantly pronounced in Tier 2 and 3 cities. This shift reflects broader economic trends and evolving market dynamics.

Geographic Shift: Tier 2 & 3 Cities Experience Unprecedented Growth

In major metropolitan areas such as Mumbai, Bengaluru, Chennai, Delhi, and Kolkata, seasonal job postings are projected to increase by 18-20% from last year. However, Tier 2 and 3 cities such as Nagpur, Jaipur, Vadodara, Kochi, Vizag, Madurai, Lucknow, Gurugram, Chandigarh, Indore, Coimbatore, Surat, Bhubaneswar, and Bhopal are seeing an even more significant boost. These cities are experiencing a 22-25% rise in seasonal hiring.

This trend is driven by several factors. Companies are expanding their market reach and focusing on Tier 2 and 3 cities to tap into new customer bases. Consumer spending in these regions is rising due to improved economic conditions and growing disposable incomes. Moreover, increased internet penetration and digital adoption have enabled e-commerce, retail, and logistics companies to enhance customer experiences, thus creating a demand for flexible workforces capable of handling seasonal spikes in activity.

Top Job Roles in Demand This Festive Season

Indeed’s data highlights the top five job roles expected to see the highest increase in seasonal hiring:

• Delivery Executives: 30%
• Warehouse Workers (Packaging, Labeling, and Order Fulfillment Staff): 25%
• Logistics Coordinators: 20%
• In-store Sales Executives: 15%
• Customer Care Executives: 15%

These percentages represent the anticipated increase in hiring for temporary and gig job roles during the festive season, compared to previous quarters. Delivery executives are in high demand due to the surge in online shopping, while warehouse workers are needed to manage the increased volume of goods. Logistics coordinators and customer care executives also see significant demand as companies aim to streamline operations and enhance customer service during this busy period.

Industries Driving Seasonal Job Postings

Several industries are showing a notable increase in demand for seasonal workers:

• E-commerce: 35%
• Logistics: 15%
• Retail: 14%
• Quick Commerce: 11%
• BFSI (Banking, Financial Services, and Insurance): 9%
• Consumer Products: 8%
• Tourism & Hospitality: 5%
• Manufacturing: 3%

E-commerce leads the pack with a 35% increase in demand. This growth is driven by the rapid expansion of online shopping, necessitating more delivery executives and warehouse staff to handle higher order volumes and ensure timely deliveries. The logistics sector follows with a 15% rise, as companies expand their workforce to support increased transportation, warehousing, and delivery activities, essential for maintaining an efficient supply chain.

The retail sector is also experiencing a significant boost, with a 14% rise in hiring to manage increased foot traffic and improve customer engagement. In-store sales executives and customer care representatives are particularly in demand. Similarly, the quick commerce sector, which focuses on ultra-fast delivery services, shows an 11% increase in hiring for delivery personnel and fulfillment staff.

The BFSI sector is seeing a 9% increase in the need for customer service roles and sales executives due to rising demand for financial products. The consumer products industry is scaling up to meet higher production and distribution needs, while tourism and hospitality are adding staff to accommodate renewed travel interest. Manufacturing is also ramping up its workforce by 3% to sustain production levels and manage supply chains effectively during the festive period.

Methodology

The data presented in this article is derived from Indeed’s Hiring Tracker, a quarterly report that analyzes employment trends and the job market landscape. This report provides valuable insights into seasonal hiring patterns and the evolving demands of the labor market during peak periods.

As businesses prepare for the festive season, the increased focus on Tier 2 and 3 cities underscores a significant shift in hiring trends. The surge in seasonal job postings reflects broader economic shifts and the growing importance of these emerging markets in India’s economic landscape.

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