This festive season customers in Jaipur shop on Amazon.in
Jaipur: The Amazon Great Indian Festival 2023, which started on October 8th, offers 5,000+ new product launches and discounts across various categories. Shoppers can enjoy benefits like up to 10% instant discounts on SBI cards, no-cost EMI options and more. The ‘Amazon Xperience Arena’ in Jaipur at Poornima University allowed people to engage with brands and products, with exciting rewards for participants. The first 48 hours saw record-breaking customer visits, with prime members shopping significantly more and strong participation from non-metro cities. Thousands of sellers had their best-ever single day sales, and a significant portion of participating sellers came from tier 2-3 cities, with a notable increase in small and medium businesses’ sales.
Zeba Khan, Director – Beauty, Personal care & Luxury Beauty, Amazon India said, “We are thrilled to provide our customers with a unique glimpse into the exciting deals and offers awaiting them during the Amazon Great India Festival 2023 at ‘Amazon Xperience Arena’ in Jaipur. Customers residing in the Pink City love shopping for premium brands in fashion and beauty and we have seen over 1.8X growth in jewellery and 1.4X in Luxury Beauty compared to last year on Amazon.in. In Jaipur, we have seen customers seeking out advanced skincare and makeup products, resulting in 2X growth in Salon-at-Home Skincare and Sunscreens. We’ve also seen the revival of celebrations and festivities with a 3X growth in gifting across skin, hair, body and perfumes. Additionally, there is a rising preference for sustainable fashion, especially among Gen Z, where they weave together regional and international styles to create trending looks. We also continue to see a huge traction from non-metro cities and during the sale over 80% of new customers came from non-metro cities.”
During the first two days of Amazon Great Indian Festival 2023, Amazon Fashion experienced tremendous growth, with customers shopping for top brands like Levi’s, Marks & Spencer, Arrow, Pepe Jeans and more. The sale saw a 3X growth in ethnic wear, 2X in premium watches, and a 1.5X increase in newly launched beauty devices. Amazon Beauty saw a 6X increase in makeup and premium beauty brands, including L’Oreal Paris, The Body Shop, and Maybelline. Fast delivery options like Sub-same Day Delivery and Same Day Delivery were popular among customers in Jaipur for fashion and beauty products.
Customers on Amazon Fashion will get access to more than 6000+ new launches, 1 lakh + latest trending trends, and 4.7lakh+ products are on deals this festive season along with same-day delivery on 1500+ top brands.
Amazon Fashion offers a vast selection of over 40 lakhs+ styles from 1200+ brands, including popular names like Puma, FabAlley, Biba, Jockey, L’Oreal, and many more. They enhance the shopping experience with virtual try-ons for beauty products, an Outfit Builder, and Style Snap for image-based searches. Live sessions and weekly shows with influencers provide styling tips, product information, and offer details, helping customers make informed purchase decisions.
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