KEI Industries Launches Samriddhi Jyoti 2025 in Ahmedabad: A Financial Empowerment Drive for Electricians
Ahmedabad, October 4, 2025: KEI Industries Limited, one of India’s leading cable and wire manufacturers, reaffirmed its commitment to empowering electricians through the launch of Samriddhi Jyoti 2025 at The Fern Residency, Subhash Bridge, Ahmedabad. This initiative forms part of KEI’s ongoing “Jyoti Series,” which has been designed to uplift and support electricians across the country.
Building on the success of Suraksha Jyoti 2024, which focused on safety and security, Samriddhi Jyoti 2025 shifts the focus to financial empowerment. The program aims to equip more than 11,000 electricians with vital financial knowledge, practical savings habits, and access to government-backed insurance schemes.
The event was graced by key dignitaries including Shri Anil Gupta, Chairman & Managing Director of KEI Industries Limited; Shrimati Archana Gupta, Non-Executive Director & Chief Custodian of CSR; and Shri Sunil Anandani, Corporate Trainer, Quizmaster, and CSR Project Mentor. Also present were Shri Govind Sharma (Marcom Head), Shri Dharmin Maniar (Sr. DGM – Sales & Marketing), Shri Ayush Kalra (Manager – Marketing Gujarat Region), Shri Sunil Gadhavi (DGM – Sales & Marketing), Shri Gaurang Chauhan (Sr. Manager – Sales & Marketing), and KEI’s dedicated regional team members.
Key Features
- Financial Empowerment Drive
● Daily Finance Management: Training on smart money habits income tracking, expense discipline, planning for lean months.
● Insurance Enrollment (PMSBY): Awareness and facilitation of enrollment under Pradhan Mantri Suraksha Bima Yojana (PMSBY) with ₹2 lakh risk cover at just ₹20 per year.
● Savings Literacy: Promoting recurring deposits, post-office savings, UPI/digital wallets for future financial security. - On-ground Workshops (Tier 2/3 towns)
● Interactive, simple sessions conducted in local languages.
● Partnerships with banks/NBFCs for instant enrollments and demonstrations.
● Certification and recognition with a “Samriddhi Badge” and takeaway kits (badge, diary, pouch). - Community Engagement
● Nukkad Nataks, festive bazaars, and awareness drives under the theme “Right Wiring, Right Future”.
● Storytelling, interactive quizzes, and electrician recognition ceremonies. - Digital Engagement
● Short reels/posts featuring electrician success stories around savings, insurance, and empowerment.
● Recognition on KEI’s digital platforms for electricians completing workshops and enrollments.
Eligibility Criteria
● Must be an Indian citizen.
● Targeted at electricians and unorganized sector workers (especially from Tier 2/3 cities).
● Age between 18–70 years for PMSBY enrollment.
● Should have a valid Aadhaar-linked savings bank account.
Target Audience:
● Electricians and workers from the unorganized sector, especially in Tier 2/3 towns.
● Families of electricians who benefit indirectly through financial awareness.
Impact:
Through Samriddhi Jyoti, KEI will help electricians:
● Develop financial discipline and resilience.
● Secure a safety net against uncertainties through PMSBY insurance.
● Build sustainable savings habits for a secure future.
This initiative symbolizes KEI’s role as a connector of possibilities, extending beyond wires and cables to empower the very hands that keep India illuminated.
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