Listerine partners with Kolkata Knight Riders as its official ‘Swish’ partner for IPL 2025
National – Listerine, #No.1 mouthwash in the world* is excited to announce its partnership with the Kolkata Knight Riders (KKR) as their official mouthwash partner for the Indian Premier League (IPL) 2025 season.
According to the World Health Organization, over 95% of adults in India have cavities. Globally and in India poor oral health remains a concerning public health issue both amongst adults and children. Listerine’s collaboration with KKR marks a significant step towards promoting oral care with IPL’s popular cricket team and players highlighting the crucial role of mouthwash in daily oral care regimes.
As one of the most popular franchises in the IPL, Kolkata Knight Riders embodies the spirit of excellence, teamwork, and passion for the game. Listerine aims to bring a refreshing twist to the traditional cricketing experience by emphasizing the importance of oral hygiene.
Speaking on the association, Manoj Gadgil – Business Unit Head-Essential Health & Skin Health & Oral Care & VP Marketing – Kenvue said “We are thrilled to partner with Kolkata Knight Riders, a team that resonates with millions of fans across India. In India, oral care is often neglected as part of the overall health regime, being largely curative rather than preventive. This collaboration presents a unique opportunity for us to engage with cricket enthusiasts to highlight the significance of a comprehensive oral care regime by brushing and swishing with a mouthwash as part of their daily routine as well as when on-the-go to ensure holistic oral care. With Listerine, germs will get clean bowled, one swish at a time!”
As part of this partnership, Listerine will feature prominently across KKR’s marketing campaign, both on and off the field. Fans can expect engaging content, promotions, and interactive experiences that highlight the benefits of using a mouthwash for a healthier mouth.
This partnership is not just about cricket; it’s about fostering a culture of oral care and wellness among fans, players, and the community. Listerine encourages everyone to take a moment for their oral care, ensuring they’re ready to cheer on their favorite team with confidence.
