Netflix May Have Removed Its Cheapest Ad-Free Plan for Existing Subscribers in Some Markets
Netflix has reportedly removed its Basic ad-free plan for existing subscribers in certain markets. Previously, this was the most affordable way to watch Netflix without ads.
Basic Plan Discontinued
– Changes Reported:
– Social media claims indicate that the Basic plan is no longer available for existing subscribers in some regions.
– In the US and the UK, the Basic ad-free plan was discontinued for new subscribers last year.
– A Reddit user shared a screenshot showing Netflix asking them to switch plans, with the ‘Standard with ads’ plan now being the cheapest option at $6.99 (roughly Rs. 580) per month.
– User Concerns:
– Users are frustrated, feeling that they have to pay more despite already subscribing to the service.
– Without the Basic plan, ad-free viewing requires subscribing to more expensive plans:
– Standard Plan: $15.49 (roughly Rs. 1,300) per month, Full HD, supports two devices.
– Premium Plan: $22.99 (roughly Rs. 1,900) per month, 4K, supports four devices.
– Ad-Supported Plan Popularity:
– Netflix’s ad-supported plan is reportedly its most popular option, with 40 million active users globally, up from 5 million last year.
– In regions where it is available, 40 percent of new sign-ups are for the ad-supported plan.
Status in India
– The Basic ad-free plan is still available for existing subscribers in India, indicating that the change hasn’t been implemented there yet.
Potential Free Netflix Plan
– New Developments:
– Netflix might introduce an ad-supported free-to-watch plan in select regions.
– This potential move aims to increase the streaming platform’s audience, especially in Asian and European markets where free plans from other TV networks exist.
– Previous Experiment:
– Netflix tried a similar free plan in Kenya in 2021 for Android users but rolled it back a year later.
Netflix’s recent changes reflect its evolving strategy to attract more users and adapt to market demands. Current and potential subscribers will need to stay informed about these changes and adjust their plans accordingly.
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