Mercedes-Benz India Hits Record Sales, Plans 6 New Models for 2024
Lucknow : Mercedes-Benz, India’s premier luxury carmaker, has introduced two attractive Battery Electric Vehicles (BEVs) from its global portfolio: the EQA 250+ and EQB 350. These luxury BEVs feature a five-seater configuration and are aimed at young individuals and active families who are early adopters of e-mobility, trendsetters, and highly environment-conscious.
“Mercedes-Benz remains the most desirable luxury brand in the Indian market owing to continued customer trust in our products and services. New and updated products, elevated customer experience at retail and ease of ownership, combined with positive customer sentiments; boosted our best-ever H1 sales performance. With some of the most awaited products lined up for the upcoming festive season, we expect the remaining quarters to continue the forecasted growth.”
“Customers are increasingly adopting sustainable lifestyle and their choice of vehicle manifests these changing preferences. With the EQA and EQB, we are targeting young customers desiring sporty, dynamic, highly intuitive BEVs, which are practical, offering ownership experience better than ICE counterparts. While the EQA is Mercedes-Benz’s most successful BEV worldwide, the EQB 350 debuts in a 5-seater configuration, continuing to offer young families a practical, stylish and long-range BEV, suitable for both city and highway travel. Both these BEVs promises to make BEV ownership attractive, convenient and highly value-driven. Our BEV roadmap for India is ambitious, comprising the most versatile BEV portfolio, starting from the EQA up to the upcoming EQS Maybach SUV, by end of the year.” Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Key Highlights:
- EQA 250+ BEV: Progressive design, dynamic SUV body, iconic Mercedes-Benz experience.
- Features: Electric Art package, star-pattern grill, 19-inch light-alloy wheels, rosé gold interior highlights.
- EQB 350 4MATIC BEV: AMG Line exterior, luxurious interior, advanced MBUX Gen 2 system.
- Features: Five-seater configuration, Distronic Active Distance Assist, Active Lane Keep Assist.
With these launches, Mercedes-Benz is strengthening its BEV portfolio, offering extended range, daily usage practicality, and the best residual value. These launches align with Mercedes-Benz’s ambitious EV roadmap, aiming to offer six world-class BEVs by the end of 2024, catering to every customer segment from the EQA 250+ to the luxurious EQS Maybach SUV.
Charging Infrastructure:
- Robust network of DC Fast and Ultra-Fast Chargers (60 kW and 180 kW) across its Franchise Partner network.
- Complimentary AC wall box chargers with every BEV.
Sales Performance:
- Best-ever H1 2024 and Q2 sales: Mercedes-Benz recorded its highest-ever H1 sales in India, with 9262 units retailed from January to June 2024, a 9% YoY growth.
- SUV Segment: 55% penetration, led by GLA, GLC, GLE, and GLS models.
- Sedan Segment: Strong demand for A-Class, C-Class, outgoing LWB E-Class, and S-Class.
BEV Sales:
- 60% YoY growth in H1 2024, with 5% penetration in total sales.
- Six BEVs to be launched by the end of 2024, including EQA 250+ and EQB 350.
Financial Solutions:
- Star Agility Plan: Easy ownership with 20% downpayment, four-year tenure, EMI of approx. Rs. 68,000.
- Best Buy-back: 67% assured for EQA 250+.
- Total Cost of Ownership: Estimated annual savings of Rs. 240,000 over four years if driven for approx. 2000 km/month.
Technical Specifications:
- EQA 250+: 4463 x 1834 x 1608 mm, FWD, 70.5 kWh battery, 497-560 km range, 140 kW output.
- EQB 350 4MATIC: 4684 x 1834 x 1689 mm, AWD, 66.5 kWh battery, 397-447 km range, 215 kW output.
Interior and Exterior:
- Updated exterior and interior designs.
- Burmester® Surround Sound System with Dolby Atmos and 12 speakers, 710-watt power output.
- MBUX Generation 2 with enhanced customization options and improved charging feature presentations.
Mercedes-Benz continues to lead the Indian luxury car market with a strong sales momentum, a comprehensive BEV portfolio, and a robust charging infrastructure.
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