THIS RAKSHABANDHAN, GIFTING GETS A MEANINGFUL UPGRADE WITH PLATINUM
Lucknow, August 2025: Rakshabandhan has always been about celebrating the quirks,
chaos and quiet strength that defines sibling relationships. Over the years, gifting has
become an integral part of the festival – a way to celebrate love, spark new memories and
cherish old ones. As this exchange becomes more thoughtful, platinum jewellery is stepping
into the spotlight as the go-to choice for those looking to express emotion, intention and
timeless connection.
Known for its rare purity (crafted in 95% pure platinum) and quiet strength, platinum is
striking a chord with younger consumers who value individuality and self-expression. With its
differentiated design language, preciousness and rarity, coupled with a unique price advantage,
platinum is truly a vessel of meaning. Available in a range of designs and price-points,
platinum’s naturally white finish doesn’t fade or tarnish over time, making platinum jewellery
classic in the true sense of the term.
Whether it’s for a sister with a minimalist aesthetic or a brother who leans into subtle
statement pieces, platinum has something for every kind of expression. From sleek bracelets
to elegant chains, each design is crafted with a contemporary finish that makes it perfect for
everyday wear. More than a gift, platinum is a gesture. One that says: this bond is rare and
built to last.
This Rakshabandhan, choose from the bold, resilient designs by Men of Platinum or the
elegant, expressive styles for women by Platinum Evara – each collection capturing the
depth, individuality, and unspoken love woven into every sibling story.
ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum
jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to
growing the global platinum jewellery market through consumer and trade-facing programmes in the four key
jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong
track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with
Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for
platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to
platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing
awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four
main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in
strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum
producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum
under its programme. TUV is one of the country’s first certification bodies and has been closely associated with
the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece
of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped
‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other
jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description
of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and
that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
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Coming ahead of the Telus Sky tower and One Vanderbilt in 2nd
and 3rd places respectively, a jury of international architects attributed Crown Sydney’s
“extravagant design of (its) exterior facade” as the deciding factor for its first-place finish.
On the other hand, Crown Resorts has described the tower as “epic” and having “opulence, style and substance”.
Former Australian prime minister Paul Keating admired the tower for its “Brancusi-like sculptural quality” and clean sculptural shape.
Private residential apartments occupy levels 33 to 63 of the tower,
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According to Wilkinson Eyre, the tower “is derived from a sculptural form that is reminiscent of three twisting petals and takes inspiration from nature, being composed of organic forms without literal or direct reference”.
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I see plenty of sense in the Alza being a family car if
you have two kids (I don’t, but my parents loved the
space), versus a B-segment passenger car (picture a child seat, a stroller and a week’s worth of groceries).
Speaking of drinks, there are handy cupholders on the rear doors (arm
level, appropriate for hot beverages) and a row of them
in the bin below. Couple this with a wide range of backrest recline, a
fold down centre armrest and a three-speed blower, this is as good as it gets for rear
accommodation below RM100k. Now, it’s a usable 137 litres (+54L,
good for a couple of duffel bags). The larger body yields more interior room for both humans and cargo – interior length
with the second row seats pushed furthest back is 2,765 mm, which is a significant 115 mm more than before.
Perodua opted for a low-slung MPV with a car-like ground clearance of 160 mm (150
mm for X, old Alza was 155 mm). The Veloz headlamps are bridged by a chrome strip that tops the grille – these continue on the
sides of the bonnet to reach the windowline, and the
chrome outline terminates at the rear screen. Speaking of LEDs, the LED headlamps are different
and the Toyota gets LED daytime running lights (LED DRLs for the
Alza come with the optional GearUp bodykit). The grille
inserts are also different – it’s ‘L’ for the Alza and ‘Y’ for
the Veloz, which gets T-shaped chrome accents around the
LED fog lamp surrounds. The Veloz is of course a sister car to the recently-launched Perodua Alza, and both are manufactured by Perodua in Sg Choh, north
of the Klang Valley.
All sit on the DNGA platform, which also underpins the Ativa-Rocky–Raize SUV triplets.
The second-generation Alza is the best equipped Perodua to date, and it’s astonishing what we’re getting for the money, which is from RM62,500 for the base X up to RM75,500 for the top of
the range AV model you see here. The D-CVT brought refinement, performance and economy benefits to the G3.
The market leader then updated the Myvi late last year, fortifying Malaysia’s best-selling car with
some of the features that debut in the Ativa. Not just the best affordable MPV in Malaysia, but the best family
car, period. The new Perodua Alza is the best family
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